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About the Role
This is where you come in. Below, you’ll find what this role is all about—the impact you’ll drive, the challenges you’ll tackle, and what it takes to thrive at Addi. If you’re ready to be part of something big, keep reading.
What’s the mission you’ll driveAccelerate consumer time-to-value by designing and scaling data-driven onboarding journeys that maximize activation velocity and early adoption. This role will transform behavioral insights into high-impact lifecycle strategies, ensuring every new Addi user experiences "the magic moment" as quickly as possible.
What you will do
- Accelerate Activation Velocity: Increase the conversion rate of approved prospects completing their first transaction by identifying and removing friction points across the 0-to-1 onboarding funnel.
- Scale the Lifecycle Engine: Design and deploy a multi-channel automated journey (SMS, Push, WhatsApp, Email) that drives an incremental lift in the transition from "Approved" to "Active" status.
- Institutionalize an Experimentation Framework: Launch and manage a continuous A/B testing roadmap, maintaining a consistent weekly cadence of experiments to systematically improve funnel efficiency.
- Data-Driven Journey Mapping: Produce monthly behavioral insights and friction reports using SQL to pinpoint drop-off reasons, resulting in actionable product or communication enhancements each quarter.
- Maximize MarTech Utilization: Fully optimize the tech stack (Braze/Segment/Claude) to implement event-based, automated activation flows, significantly reducing manual campaign execution.
What we’re looking for
- Proven experience in Lifecycle Marketing & Growth Systems
- Professional Background: 5+ years of experience in Growth, Lifecycle Marketing, or Retention roles within high-growth digital companies (Fintech, E-commerce, or high-frequency Apps).
- Expertise in designing end-to-end automated customer journeys in Braze (or similar Tier-1 CRMs), specifically for onboarding and product adoption.
- Deep understanding of multi-channel orchestration (Push, WhatsApp, In-App, Email) to drive high-frequency engagement without causing "notification fatigue."
- Track record of managing complex audience segmentations to deliver highly personalized messaging at scale.
- Audits existing campaigns regularly to ensure relevance and prevent message fatigue.
Possesses strong Data Proficiency & Analytical Independence
- Writes independent SQL queries to extract data from Snowflake or internal databases.
- Builds and monitors activation cohort views to track the health of new user segments.
- Performs deep-dive funnel analysis to distinguish between "friction" (UX issues) and "lack of intent" (marketing issues).
- Uses data to tell a story, presenting findings that lead to executive-level strategic decisions.
Strong Execution & Ownership (Operates with high autonomy and initiative)
- Experimentation & Product Thinking: Designs and analyzes rigorous A/B tests across product nudges and user journeys, prioritizing hypotheses based on potential impact and confidence.
- AI-Leverage & Efficiency: Proactively integrates AI tools to automate content generation, predict user churn, and personalize communication at scale, ensuring the growth engine stays lean and high-performing.
- Data Proficiency & Analytical Mindset: Leverages strong SQL skills to independently analyze funnel metrics, activation cohorts, and retention curves, translating data into strategic decisions.
- Consumer-Centric Mindset: Deeply understands onboarding frictions and consumer motivations, proactively resolving pain points to improve activation rates and deliver user value.
- 0-to-1 Implementation: Takes full responsibility for the lifecycle pipeline, building new processes and strategies from scratch while maintaining accountability for KPI delivery.
