Affiliate Manager - TikTok Shop

What you'll do

• Own a category portfolio of creator affiliates — recruit, onboard, brief, and coach creators to drive content and GMV.
• Drive SKU activation: identify uncovered high-opportunity SKUs and get creator video live on them.
• Coordinate sample seeding and creator onboarding in partnership with the ops team.
• Brief creators on product hooks and content angles that convert — not just awareness.
• Track performance at the creator and SKU level; optimize based on what the data shows.
• Partner with the Brand Growth team on brand-specific creator activations and campaigns.
• Contribute to weekly business reviews with performance data and creator pipeline updates.

How you show up

• Proactive communicator — creators, internal partners, and leadership never have to chase you.
• Thinks like an owner — if a creator isn't posting or a SKU has no content, you fix it.
• Uses data to prioritize — you know which SKUs and which creator tiers move the needle.
• Builds relationships that last — genuine creator partnerships, not transactional one-and-dones.
• Brings creative instincts — you understand what performs on TikTok and coach toward it.
• Embraces ambiguity — the creator economy moves fast and you move with it.

What experiences will help you

• 2+ years in creator/influencer marketing, affiliate program management, or ecommerce.
• Demonstrated ability to build and manage external relationships.
• Data-comfortable — you know which metrics matter and how to act on them.
• Strong communicator with creators and internal stakeholders.
• Self-starter who can manage a high-volume roster independently.
• Active TikTok user who understands how content performs on the platform.

Preferred experience

• TikTok Shop affiliate experience — seeding, commission structures, content briefing.
• Creator CRM tools (Circle, Grin, Impact, Aspire, or similar).
• Ecommerce or marketplace background (Amazon, Walmart, DTC)..
• Category knowledge in home, outdoor, sports, tools, or adjacent consumer goods.
• Performance-based creator program experience — not just awareness campaigns.