Original listing text, shown exactly as published by the company.
The Opportunity
- Lead the development and execution of Poppy & Peonies’ affiliate marketing strategy, with a strong focus on TikTok Shop and creator-led commerce.
- Identify, recruit, and onboard high-performing creators, affiliates and UGC partners who align with the brand and can drive meaningful revenue.
- Build and manage long-term relationships with creators, influencers, and affiliate partners and brand collaborators to ensure consistent collaboration and performance.
- Own and grow brand partnerships and collaborations, identifying opportunities to co-create campaigns, products, or moments that introduce Poppy & Peonies to new audiences.
- Develop and manage a UGC ecosystem, sourcing and nurturing creators who can produce high-performing, conversion-driven content at scale.
- Track, analyze, and optimize affiliate performance to scale revenue through data-driven decisions.
- Develop campaigns and incentives that motivate creators to promote Poppy & Peonies products authentically and effectively.
- Identify opportunities for brand collaborations and partnership campaigns that introduce Poppy & Peonies to new audiences.
- Work closely with the marketing and social teams to ensure affiliate content aligns with brand voice, campaign priorities, and product launches.
- Monitor emerging trends across TikTok, creator commerce, and affiliate platforms to continuously evolve our strategy.
- Build systems and processes to help the affiliate program scale efficiently as the company grows in the U.S. market.
What You Bring to the Table
- You have 4+ years of experience in affiliate marketing, influencer partnerships, brand partnerships or collaborations.
- You have direct experience managing affiliate programs, ideally within e-commerce or consumer brands.
- You understand the TikTok creator ecosystem and social commerce, including TikTok Shop or similar platforms.
- You have experience recruiting, managing, and growing relationships with creators or influencers, UGC creators, and brand partners.
- You are highly analytical and comfortable using data to track performance and optimize campaigns.
- You have strong relationship-building skills and enjoy connecting with creators and partners.
- You thrive in a fast-paced, entrepreneurial environment where you can build programs from the ground up.
- You are both strategic and hands-on — comfortable owning execution as well as planning long-term growth.
- Experience working with U.S.-based creators or affiliate networks is a strong asset.
Don’t sweat it if you don’t have everything listed above. We believe in growth and curiosity. If you have some of these qualities and are excited about this opportunity, then we want to hear from you!
Location
We’re a fully remote team spread across North America, which means you can work from wherever you do your best thinking, problem-solving, and customer-obsessing. While this role is fully remote, there may be opportunities for domestic or international travel for team get-togethers, special events, and the occasional chance to connect in person.
