ASO Marketing Consultant

Key Responsibilities

• Conduct comprehensive keyword research and competitor analysis.
• Optimize app metadata (titles, subtitles, descriptions, keywords, and tags).
• Advise on A/B testing of icons, screenshots, and videos to improve conversion rates.
• Ensure compliance with Apple and Google app store guidelines.
• Develop and implement organic growth strategies to improve rankings and downloads.
• Collaborate with product, design, and marketing teams to align ASO with overall brand and user acquisition goals.
• Analyze user acquisition funnels and provide actionable recommendations.
• Monitor app store analytics, KPIs, and conversion metrics.
• Prepare regular reports highlighting trends, insights, and ROI.
• Continuously refine strategies based on data-driven insights and market trends.

Qualifications

• 3+ years of proven experience in App Store Optimization (ASO) with measurable results.
• Deep understanding of app store algorithms, ranking factors, and best practices.
• Experience with ASO tools (App Annie, Sensor Tower, AppTweak, Mobile Action, etc.).
• Strong analytical skills with expertise in A/B testing, keyword optimization, and conversion rate optimization.
• Excellent communication skills with the ability to present insights clearly to stakeholders.
• Familiarity with mobile app marketing, UA campaigns, and SEO principles (a plus).