Associate Manager, Consumer Integrated Marketing - New Verticals Habituation

About the Role

As an Associate Manager, Consumer Integrated Marketing – New Verticals Habituation, you will lead strategies that deepen engagement and drive retention for DoorDash’s New Verticals (Grocery, Alcohol, Retail, and Convenience). You’ll develop audience-first, insight-driven strategies and build GTM plans that span across on- and off-platform channels. Reporting into the Sr. Manager of Integrated Marketing, this role focuses on identifying, testing, and scaling habituation opportunities that get consumers to try new categories and drive MAU growth.

This role blends marketing strategy across product marketing, growth marketing, and lifecycle strategy — giving you the opportunity to shape both 0→1 initiatives and scaled programs that drive meaningful business impact. You’ll collaborate closely with cross-functional partners across Marketing, Product, Strategy & Operations, Finance, and Analytics to build integrated strategies that influence customer behavior at every stage of the funnel.

You’re excited about this opportunity because you will…

• Lead the Habituation vision: Work with the Senior Manager to define the strategy, goals, and roadmap for driving repeat engagement and communicating DoorDash’s value proposition across New Verticals.
• Lead integrated go-to-market planning: Build and execute full-funnel marketing campaigns that drive growth through paid, owned, earned, and in-app channels.
• Act as the voice of the customer: Deeply understand consumer motivations and barriers, surfacing insights that inform both marketing and product roadmaps.
• Partner cross-functionally: Serve as the “hub” within marketing — collaborating across Brand, Creative, Retention, Performance, and CRM — while supporting the development and execution of integrated campaigns and initiatives in partnership with Creative, Growth, Retention, Organic Social, and Influencer teams
• Stay ahead of the curve: Track key metrics, cultural trends, and competitive insights to evolve how DoorDash shows up for customers in value and habit-building moments.

We’re excited about you because…

You have

• 5+ years of marketing experience in a corporate or startup environment, with a focus on retention and product marketing in a B2C environment
• Fluency across the marketing mix — you understand how brand, CRM, paid, and lifecycle channels work together to drive both short- and long-term growth. You have experience working across organic social, brand, and paid, with an understanding of how channels work together across the funnel
• Proven success driving retention and customer engagement, with experience in lifecycle, growth, or value-based marketing.
• A strong strategic and analytical mindset — you translate data and audience insights into clear marketing actions and measurable business outcomes.
• Experience shaping affordability or value narratives, including promotions, pricing, or perception-of-value campaigns.
• Exceptional cross-functional influence, with the ability to build alignment and drive execution without direct authority.
• A creative, collaborative problem-solving approach — you thrive in ambiguity, think like a GM, and love solving for “why” before the “what.”
• A bias for action and ownership — you’re dependable, self-directed, and skilled at prioritizing impact in a fast-paced environment.
• Bonus: Experience in paid marketing, SEO/SEM, or lifecycle optimization.
• Education: Bachelor’s degree required.

We expect this position to be filled by 7/26/2026.

Compensation

The successful candidate’s starting pay will fall within the pay range listed below and is determined based on job-related factors including, but not limited to, skills, experience, qualifications, work location, and market conditions. Base salary is localized according to an employee’s work location. Ranges are market-dependent and may be modified in the future.

In addition to base salary, the compensation for this role includes opportunities for equity grants. Talk to your recruiter for more information.

DoorDash cares about you and your overall well-being. That’s why we offer a comprehensive benefits package to all regular employees, which includes a 401(k) plan with employer matching, 16 weeks of paid parental leave, wellness benefits, commuter benefits match, paid time off and paid sick leave in compliance with applicable laws (e.g. Colorado Healthy Families and Workplaces Act). DoorDash also offers medical, dental, and vision benefits, 11 paid holidays, disability and basic life insurance, family-forming assistance, and a mental health program, among others.