Original listing text, shown exactly as published by the company.
About the role
- We are seeking a seasoned Growth Marketer to lead our expansion into Spanish-speaking Latam, with a specific focus on Mexico. We need a builder who is comfortable with the "zero-to-one" phase of regional growth.
- You will be the local "Source of Truth" for marketing and growth, acting as a creative, an analyst, and an operator all at once. You should be someone who enjoys the complexity of multi-lingual markets and has the drive to implement projects from start to finish while owning the outcome entirely.
Your Responsibilities
- Regional Growth Engine: Make sure Spanish-speaking Latam B2B (Mexico especially) grows through aggressive lead generation and brand awareness.
- Outbound Strategy: Build and execute complex, multi-language outbound sequences that cut through the noise.
- Local Events: End-to-end ownership of local industry events, user conferences, and webinars in the region.
- Cross-Functional Synergy: Collaborate with performance marketing on ABM initiatives and localized retargeting.
- Analytics & Reporting: Monitor campaign performance, produce executive-level reporting, and recommend data-driven optimizations.
- Localization & Messaging: Adapt ElevenLabs’ global voice to resonate deeply with the Latam business cultures.
Requirements
- Native Spanish speaker.
- Fluent English speaker.
- Ownership Pedigree: You have implemented marketing projects from start to finish and held yourself accountable for the ROI.
- Entrepreneurial Background: You have a strong drive and a history of high engagement, ideally in an entrepreneurial endeavor or a similar high-stakes environment.
- Thrives in Chaos: You are energized by a dynamic, ever-changing environment and can manage multiple workstreams without losing focus.
- The "Jack of All Trades": Broad knowledge in growth marketing, ranging from numbers analysis and performance knowledge to campaign planning and event organizing.
- DRI Mentality: Ability to act as the local Directly Responsible Individual (DRI) for all marketing operations.
Bonus Experience
- Proficiency in cold email, SEO, or affiliate management.
- Product marketing sense and design skills.
- Deep understanding of the Spanish-speaking LATAM tech ecosystem and buying-cycle shifts.
LocationThis role is remote-first, so it can be executed from anywhere in Spanish Latam, with the ability to operate in [GMT-6] timezones.
