B2C Content & Lifecycle Coordinator

What you’ll do

• Write and schedule daily social posts (Instagram, TikTok, X) that speak to a consumer audience.
• Draft and send promotional and nurture emails / texts in HubSpot or HighLevel.
• Keep a 30-day content calendar up to date and flag gaps early.
• Design quick-turn graphics and short videos in Canva or CapCut—no agency delays.
• Reply to DMs and comments to keep the community engaged.
• Track basic metrics (opens, clicks, follows, views) in Google Sheets and share a weekly recap.
• Maintain tidy lists in the CRM and tag contacts for future campaigns.

Must-have experience

• 0–2 years in marketing, social media, or content creation (internships count).
• Comfortable writing short-form copy that feels human and on-brand.
• Basic hands-on time with any email platform (Mailchimp, HubSpot, Klaviyo, etc.).
• Working knowledge of Canva or CapCut and a portfolio link with at least two samples.
• Organized—able to juggle multiple posts, drafts, and deadlines without dropping balls.
• Fluent written English.

Nice to have

• Exposure to SMS tools or WhatsApp marketing.
• Familiarity with AI helpers like ChatGPT for first-draft copy.
• Beginner’s grasp of Zapier or Make automations.
• Spanish or Portuguese for social replies.

First-90-day wins

• Publish a full month of on-time social content with average engagement ≥ last quarter.
• Launch your first B2C email blast hitting ≥20 % open rate.
• Build a single Google Sheet that tracks followers, email opens, and SMS clicks in one view.
• Streamline at least one manual task with a Zapier zap (e.g., new TikTok video → CRM tag).