Brand & Creative Strategy Lead

Responsibilities

• Define and evolve Replit’s brand positioning, narrative, and messaging architecture
• Translate company and product strategy into clear audience frameworks, value propositions, and communication principles
• Establish and maintain the strategic foundation for how Replit is understood across key audiences and markets
• Develop and lead creative briefs that articulate objectives, audience, insight, and strategic direction
• Ensure consistency of positioning and messaging across System, Scale, Story, and Services
• Partner with Strategy, Design, Product, and Marketing to align brand, product, and go-to-market narratives
• Guide the development of campaigns, launches, and key initiatives from a strategic perspective
• Provide direction and feedback on work to ensure it aligns with brand strategy and positioning
• Partner with external agencies on strategy, positioning, and campaign direction
• Identify opportunities to strengthen differentiation, clarity, and relevance in the market
• Drive alignment across stakeholders, ensuring all work ladders up to a coherent brand and business narrative

Requirements

• 7–9+ years of experience in brand strategy, creative strategy, or integrated campaign roles; working at a top-tier creative agency or equivalent environment
• Strong experience developing brand positioning, messaging frameworks, and campaign strategy
• Ability to translate complex product and business concepts into clear, compelling narratives
• Experience working across product, marketing, and brand teams
• Strong writing and communication skills
• Ability to think both strategically and executionally
• Strong presentation skills and ability to influence senior stakeholders
• Experience working with external agencies and cross-functional teams

This is a full-time role that can be held from our Foster City, CA office. The role has an in-office requirement of Monday, Wednesday, and Friday.