Campaign Marketing Specialist

What you’ll do

• Lead the planning, execution, and optimisation of campaign and CRM initiatives across owned channels (app, website, email, push)
• Own delivery of initiatives secured by our BD team, taking them to market within ShopBack’s brand guidelines and tone of voice
• Independently analyse performance data to identify opportunities, issues, and priorities
• Design and run experiments to improve acquisition, engagement, frequency, and retention, and assess results quickly
• Partner closely with commercial, CRM, data, graphic design, and operations teams to deliver campaigns end-to-end
• Make recommendations and decisions with incomplete information and tight timelines
• Clearly communicate insights, learnings, and recommendations to stakeholders
• Identify and drive improvements in processes, ways of working, and campaign effectiveness

What success looks like

• You own campaign and CRM outcomes and can clearly articulate why initiatives worked or didn’t.
• You’re confident making judgement calls, prioritising impact over volume, and adapting plans when data or circumstances change.
• You actively look for ways to improve results, not just execute briefs, and are motivated by moving real business metrics.

What we’re looking for

• You have around 3–5+ years’ experience in marketing, campaigns, CRM, or growth, ideally in a digital, tech, e-commerce, or similarly fast-paced environment.
• You bring strong analytical thinking and are comfortable working with performance data.
• You can explain your reasoning clearly to stakeholders across functions and regions, while remaining open to alternative perspectives and feedback.
• You operate with high ownership, manage multiple priorities effectively, and stay clear-headed under pressure.
• You maintain high attention to detail and actively champion brand standards and tone of voice.
• You have a growth mindset, are comfortable testing and learning fast, and use AI tools intentionally to improve efficiency, decision-making, and output quality.