(Canada) Sr. Marketing Manager (1 year contract)

Key Responsibilities

• Work Across a dynamic ecosystem of stakeholders to develop, execute and maintain large high-impact multi-touch campaigns inclusive of events, that inspire consumers and drive engagement
• Own agency of record strategy for the business unit inclusive of campaign strategy, appropriate channel mix, budget management, analyzing campaign performance and ensuring effective communication between PointClickCare and the agency.
• Subject matter expert in industry leveraging customer insights to produce audience-centric derivative content
• Lead customer journey seeking out ways to utilize marketing automation to improve processes and gain visibility into lead quality
• Research and refine new marketing approaches to reach and engage key audiences
• Regularly dive deep into data reports and dashboard to monitor campaign results and drive strategic decision making to optimize
• Manage multiple projects and balancing contending priorities in a rapidly changing environment
• Provide clear, consistent, and frequent communication with executive level stakeholders inclusive of marketing strategy, goals, and performance of campaigns.
• Lead the development of comprehensive account-based marketing strategies aligned to be executed across the Marketing Managers.
• Act as team lead by supporting with training or coaching to enhance their skills and grow in their roles.
• Anticipated travel 10%

Skills & Experience

• 6+ years of B2B marketing experience
• Experience building, executing, and scaling cross-functional programs or marketing campaigns from concept to completion
• Experiencing leading teams or mentoring junior team members
• Experience using data and metrics to measure impact and determine improvements
• Experience with paid and owned and operated channels (i.e. email, onsite, etc.)
• Experience presenting ideas to executive levels of an organization to gain support for initiatives
• Experience with Excel or Salesforce (data manipulation, macros, charts, and pivot tables)
• Proven success in developing and executing account-based marketing campaigns to drive engagement and revenue.

Preferred Experience

• Experience managing external partners to develop marketing programs
• Experience in paid search and paid social
• Experience in healthcare technology
• Experience managing large amount of data including customer segments and online campaign metrics…