Original listing text, shown exactly as published by the company.
ABOUT THE ROLE
The Chief Marketing Officer will own Teramind’s full marketing function — overall marketing strategy, brand, demand generation, product marketing, content, and field/partner marketing — and serve as a critical driver of pipeline and revenue growth. Reporting directly to Teramind’s Chief Revenue Officer, this executive will build and scale a world-class marketing organization capable of competing in the enterprise cybersecurity and workforce analytics markets.
This is a high-impact, high-visibility seat at a pivotal stage of company growth. The right candidate brings both strategic vision and a bias for execution, and is comfortable operating in a fast-paced, globally distributed environment.
WHAT YOU’LL OWN
Brand & Positioning
- Define and own Teramind’s market positioning, messaging architecture, and brand narrative across all segments and geographies
- Establish Teramind as the category leader in insider threat detection, DLP, workforce analytics, and AI Governance
- Drive analyst relations (Gartner, Forrester, IDC) and earned media strategy
Demand Generation & Pipeline
- Build and scale a full-funnel demand engine spanning paid, organic, ABM, and partner-led channels
- Own pipeline contribution targets in close partnership with the CRO and sales leadership
- Lead marketing operations and attribution — build the reporting infrastructure to connect marketing investment to revenue outcomes
Product Marketing
- Partner with Product and Engineering to develop compelling product narratives, launch playbooks, and competitive intelligence programs
- Enable the sales team with segment-specific messaging, battlecards, and collateral
- Own pricing communication and packaging strategy in collaboration with Product and Finance
Content & Digital
- Oversee SEO/SEM strategy, web presence, and content marketing programs
- Build a thought leadership platform that elevates Teramind’s executive voices and editorial authority in cybersecurity and HR tech
Team & Organizational Leadership
- Assess, hire, develop, and retain a high-performing global marketing team
- Build scalable processes and vendor/agency relationships to extend team capacity
- Partner cross-functionally with Sales, Product, CS, and the executive team as a senior leader and strategic voice
WHAT YOU’LL BRING
Required
- 10+ years of progressive B2B marketing leadership, including 3+ years as a VP or CMO
- Proven track record scaling demand generation and pipeline in a SaaS or enterprise software environment
- Deep expertise in the cybersecurity, DLP, insider threat, or adjacent HR/workforce tech markets — or strong evidence of rapid domain acquisition
- Experience with marketing attribution and automation software, namely HubSpot, Dreamdata, LinkedIn or similar
- Experience building and leading distributed, high-performing marketing teams
- Strong executive presence and communication skills; ability to represent Teramind externally with customers, press, and analysts
- You know how to prove marketing’s value with a data-driven mindset, hands-on fluency in marketing analytics, attribution, and ROI measurement
- Demonstrated success driving revenue outcomes, not just top-of-funnel metrics
Preferred
- Experience marketing to CISO, CIO, or compliance/legal buyers
- Background in founder-led, PE-backed, or late-stage growth companies
- Familiarity with Teramind’s competitive landscape (Veriato, ObserveIT/Proofpoint, Forcepoint, Microsoft Purview)
- International marketing experience (EMEA, APAC, LATAM) a significant plus
LEADERSHIP ATTRIBUTES
- Builder mentality — energized by creating structure, process, and team capability from the ground up
- Commercially anchored — thinks about marketing’s impact on revenue first
- Intellectually curious — quickly internalizes technical products and buyer psychology
- Direct and decisive — thrives in a fast-moving, lean environment without bureaucracy
- Collaborative — earns trust across functions and operates as a true cross-functional partner…
