Original listing text, shown exactly as published by the company.
What you’ll do
As Consumer Product Marketing Lead for Link, you will own strategy and execution across positioning and go-to-market to grow Link's network—and bring the next hundreds of millions of shoppers into the network.
- Define Link's consumer positioning and messaging: Develop and continuously evolve Link's core value proposition and messaging framework for consumers, ensuring a consistent and compelling story across every touchpoint.
- Lead go-to-market for product launches: Own the end-to-end GTM strategy for new Link features and consumer experiences, from early product shaping through launch execution and post-launch measurement.
- Shape the product roadmap: Be the voice of the consumer in product planning. Synthesize qualitative insights, quantitative research, and competitive intelligence to influence feature prioritization and roadmap strategy.
- Partner with Brand Marketing: Work in lockstep with the Brand Marketing team to ensure brand campaigns are grounded in product truths and that high-impact brand moments connect back to measurable product outcomes.
- Drive consumer research and insights: Commission and synthesize user research, behavioral analytics, and market data to develop a deep understanding of Link's target personas, adoption barriers, and engagement drivers.
- Define and track consumer growth metrics: Set KPIs across the consumer marketing funnel (awareness, activation, engagement, retention), own regular reporting, and use data to continuously optimize the marketing mix.
- Influence senior leadership: Communicate product strategy, consumer insights, and marketing results clearly and persuasively to Stripe leadership and cross-functional partners.
Who you are
- An expert in consumer product marketing: You have a strong track record building go-to-market strategies for high-scale B2C products, ideally in fintech, payments, or consumer tech. You know how to earn consumer trust and translate product complexity into clear, irresistible value.
- A sharp strategist and structured thinker: You can synthesize research, competitive signals, and product data into a compelling point of view, and you're confident presenting that perspective to senior leadership.
- Highly cross-functional: You're a natural collaborator who holds your own in product discussions, aligns with brand and creative teams, and influences without authority across a matrixed organization.
- Data-driven and measurement-minded: You define success in metrics, know how to attribute marketing activities to consumer outcomes, and use data to continuously improve your approach.
- Comfortable with ambiguity: You thrive in fast-moving, zero-to-one environments and are energized by the challenge of building new capabilities at scale.
Minimum requirements
- 10+ years of experience in product marketing, with 5+ years in B2C products
- Proven track record developing consumer positioning, messaging, and go-to-market strategy for scaled consumer products
- Strong research and analytical skills; ability to synthesize consumer insights, market data, and competitive intelligence into actionable strategy…
