Original listing text, shown exactly as published by the company.
About the Role
Backcountry needs a content engine — someone who can personally create authentic, platform-native social content across road bike, MTB, ski, climb, and general outdoor at volume, while simultaneously building and managing a growing network of creators and ambassadors. As Content & Community Partnerships Coordinator, you will serve as both a prolific hands-on content creator and the connective tissue between Backcountry's brand and the outdoor creator community.
Within your first six months, success means a content calendar that never goes empty, 20+ pieces of brand-aligned content published per week, and a creator network that is well-supported, on-brief, and delivering consistently. You will leverage AI tools and systematic workflows to maintain quality at high volume across multiple channels and verticals.
This is a lean team. You will own a lot, move fast, and make decisions with full end-to-end responsibility.
What You'll Do
- Create original, platform-native content across Instagram, TikTok, YouTube Shorts, and emerging channels — shooting, editing, and posting short-form video, graphics, and photo content independently
- Produce content across all core verticals (ski/snow, road bike, MTB, climb, general outdoor) with the credibility and context to make each feel authentic
- Write sharp, brand-aligned captions, scripts, and copy that match Backcountry's voice across formats and audiences
- Leverage AI tools (ChatGPT, Claude, Runway, ElevenLabs, Descript, etc.) to accelerate ideation, scripting, repurposing, and scheduling at scale
- Source, recruit, onboard, and manage emerging creators, athletes, and ambassadors across bike, climb, snow, run, and lifestyle verticals
- Turn creator partnerships into a consistent content pipeline aligned with brand, product, and seasonal priorities — briefing creators, tracking deliverables, and maintaining brand standards
- Build and maintain an organized content calendar using modern tools and AI-assisted workflows to keep volume high and quality consistent during peak campaign periods
- Foster belonging within the Backcountry creator and ambassador community through genuine relationship-building and support for in-person community moments (rides, laps, events, activations)
- Collaborate cross-functionally with PR, Brand, Partnerships, and Merchandising teams to integrate creators into campaigns, partnerships, and events
- Track content output, creator performance, and social metrics against goals; compile performance reports to inform sourcing and content decisions
Required Qualifications
- 2 to 4 years of experience in social media, content creation, influencer marketing, or brand partnerships
- A personal content portfolio — links to accounts, channels, or work you have created yourself
- Active participant in at least one core vertical: road bike, MTB, ski, climb, or outdoor — this is non-negotiable
- Ability to independently create content across formats: short-form video, photo, graphics, captions, and scripts using tools like CapCut, Canva, Adobe Express, or equivalent
- Fluency with AI tools and a demonstrated ability to use them as a production multiplier, not a shortcut
- Experience managing creator or ambassador relationships and content deliverables
- Strong understanding of platform-native behavior on Instagram, TikTok, and YouTube with the ability to adapt quickly as platforms shift
- Ability to channel a brand voice authentically — writing in tone without sounding corporate or scripted
- Highly organized with the ability to juggle creator relationships, content production, and reporting simultaneously
Preferred Qualifications
- Background in outdoor, sports, or culturally-driven brands
- Experience thinking systemically about content workflows: batching, templates, repurposing, scheduling, and workflow design
- Experience executing tiered partnership structures with creators and ambassadors
