Content Marketing Manager

The Role

As a Content Marketing Manager at Air Apps, you will be responsible for developing and executing a content strategy that positions us as a thought leader in the industry. You will create engaging, high-quality content such as blog posts, whitepapers, case studies, and email campaigns to educate and attract users.

This role requires a mix of storytelling, SEO expertise, and data-driven decision-making to grow our audience and increase brand visibility.

• This is a fully onsite position, based at our office in Lisbon, where you will collaborate closely with cross-functional teams in person and contribute to a dynamic and fast-paced environment. We are open to support with relocation efforts.

Responsibilities

• Develop and execute a content strategy that aligns with business goals and target audiences.
• Write, edit, and manage high-quality blog posts, whitepapers, case studies, eBooks, and email campaigns.
• Conduct keyword research and SEO optimization to improve content visibility and search rankings.
• Collaborate with designers, developers, and product teams to create compelling content assets.
• Manage the content calendar to ensure consistent publication and engagement.
• Analyze content performance metrics and optimize for engagement, lead generation, and conversions.
• Develop brand messaging and storytelling that resonates with our audience.
• Research industry trends, competitor content, and best practices to refine strategy.
• Work with guest bloggers, influencers, and external writers to expand content reach.

Requirements

• Around 4+ years of experience in content marketing, copywriting, or editorial roles.
• Exceptional writing and editing skills with a strong command of storytelling and brand voice.
• Experience with SEO tools (Google Search Console, Ahrefs, SEMrush, Moz) and content optimization techniques.
• Strong understanding of digital marketing, inbound marketing, and content distribution.
• Ability to analyze content metrics and adapt strategies based on data insights.
• Experience managing content calendars, editorial workflows, and content management systems (CMS) like WordPress.
• Familiarity with email marketing tools (e.g., Mailchimp, HubSpot) is a plus.
• Ability to work independently in a fast-paced, remote-first environment.
• A portfolio of published work showcasing blog posts, whitepapers, or case studies.