Country Manager

About the Role

The Country Manager - Thailand is the single-threaded owner of BJAK’s Thailand business, with full P&L responsibility. This role owns the market end to end - from setting up and running local operations to driving revenue, controlling costs, and scaling the business into a profitable, durable operation.

This is a true General Manager role, not a functional position. We are looking for a tech-first operator who can move seamlessly between strategy and execution, work closely with product and engineering teams, and make hard commercial decisions at speed.

What You Will Be Doing

• Own full P&L responsibility for the Thailand business, including revenue growth, cost discipline, and long-term profitability.
• Build and run the Thailand operation, establishing the local structure, operating model, and execution cadence needed to win the market.
• Translate BJAK’s global strategy into a clear Thailand business plan and execute it with speed and discipline.
• Build and lead the Thailand team across marketing, PR, support, and operations, hiring people who take ownership and deliver results.
• Drive distribution and growth through partnerships, platforms, and ecosystem relationships that materially impact revenue.
• Work closely with product and engineering teams to localize the platform for Thailand, balancing regulation, customer needs, and product velocity.

What You Will Need

• A strong background in technology, digital platforms, fintech, or high-growth environments
• Demonstrated ownership of commercial outcomes, not just strategy or operations
• Experience building and leading teams in fast-moving environments
• Strong commercial judgment backed by data and execution discipline
• Comfort operating in ambiguity and making high-quality decisions under pressure
• Deep understanding of the Thailand market and how to win locally
• Preference for candidates holding a valid Non-Life Insurance Broker License