Original listing text, shown exactly as published by the company.
The Role
As a Creative Strategist at Onepay, you will drive full-funnel creative strategy — from brand awareness through paid acquisition, landing page experience, and post-app onboarding. This is a high-impact role at the intersection of brand, growth, and product. You'll be the strategic voice ensuring our messaging is cohesive, conversion-focused, and consistent across every customer touchpoint. You will:
- Develop and maintain a cohesive creative strategy across the entire customer journey, from awareness ads through landing pages, app store presence, and onboarding
- Work closely with Social, SEM, and other paid channel leads to inform creative strategy, brief assets, and influence the creative testing agenda
- Build and maintain a structured creative testing framework in partnership with channel leads — developing hypotheses, prioritizing experiments, synthesizing results, and turning learnings into actionable recommendations
- Influence and support the testing roadmap for landing pages, app screens, and app-start flows — developing creative hypotheses and partnering with Growth and Product on measurement
- Partner with Onboarding and Product teams to understand post-install performance and feed insights back into upstream creative strategy — this role influences rather than owns lifecycle and onboarding
- Identify creative opportunities across Social, SEM, PMax, Demand Gen, Apple Search Ads, and emerging paid channels — bringing channel leads well-developed creative POVs to act on
- Serve as the creative strategy partner across Growth, Brand, Product, and agency teams — aligning stakeholders around a shared creative vision
- Actively integrate internal and external AI resources into creative workflows to significantly improve efficiency and quality of output.
You Bring
- 8+ years in creative strategy, growth marketing, or a hybrid performance/brand role — ideally at a consumer fintech or DTC app
- Deep understanding of how creative drives performance across paid channels and how to connect creative signals to downstream metrics like activation and retention
- Experience partnering with and influencing channel owners — you know how to lead through collaboration, not just authority
- Comfortable owning a test and learn agenda — designing experiments, reading results, and building the creative case for what to do next
- Strong analytical mindset paired with genuine creative instincts
- Excellent cross-functional communicator who can align brand, growth, and product around a shared creative direction
- Practical experience with AI tools in creative workflows — and genuine curiosity to push that further
- Drive and proactivity - everyone here is a builder and executor
