CRM Manager

About the role

In this role, you'll join our Dealer (B2B) CRM team, and your main areas of focus will include

• Ensuring smooth dealer journeys by testing and improving automated communications, including smart recommendations, auction comms and more
• Managing a campaign calendar, iterating and reporting back to the business on what we’ve learnt
• Identifying and addressing dealer pain points

Key responsibilities will include

• Understanding and optimising our dealer journey
• Getting close to our network of Dealers, who are our key customers and have a wide range of backgrounds, needs and objectives
• Creating and managing journeys using emails, WhatsApp, notifications, and SMS
• Executing ad hoc comms in line with our frequent product roll-outs
• Conducting A/B tests to improve campaign performance
• Working closely with the contacts in Dealer Marketing, the rest of the CRM team, Product and Dealer Services to deliver comms

Who you are

If you have

• Experience in customer lifecycle management and automation
• A strong CRM background, particularly in campaign management and journey design
• Solid data analysis skills, with some experimentation experience
• Experience with tools like Braze, HubSpot and Looker
• Excellent communication skills, both written and verbal
• The ability to work independently and juggle multiple tasks
• A keen eye for detail
• A curious mind!

…then we’d like to talk to you.

Our interview process

Qualifying Screen - 30 minutes

Hiring Manager Interview - 45 minutes

Stakeholder interview stage - Victoria and member of CRM team/Dealer Marketing Manager 40 mins each

You can expect to hear back from us within a week of each interview stage. You'll have the opportunity to speak with a talent partner throughout the interview process should you have any questions or need any type of accommodations.