Customer Marketing Manager (12 Months Fixed-Term Maternity Cover)

Purpose of the role

The Customer Marketing Manager is a strategic and commercially driven leader responsible for driving growth, retention, and innovation across Keyloop’s Marketing Services offering. You will lead the Marketing Account Management and Paid Social teams across all markets, ensuring the successful delivery and continuous optimisation of multi-channel marketing solutions. With ownership of new business development across PPC, SEO & AI search, social media advertising and website development, you will identify opportunities to expand customer investment, lead high-impact pitches, and shape tailored strategies that deliver measurable results.

This role plays a critical part in embedding AI-led thinking across our services, enhancing performance, improving efficiency, and ensuring our customers remain competitive in an evolving digital marketing landscape. Alongside growth, you will drive a strong focus on customer retention, building long-term partnerships through clear value demonstration, performance insight, and proactive strategic direction.

Role & Responsibilities

Strategic Oversight

Define and execute a multi-channel marketing services strategy across SEO & AI Search, PPC, Paid Social, and Marketing Account Management functions to drive growth and retention

Lead the evolution of marketing service offerings, embedding AI-driven solutions to enhance performance, efficiency, and scalability

Oversee the development of customer-facing strategies, ensuring consistent delivery of measurable ROI and alignment to customer objectives

Translate business priorities into clear strategic initiatives, ensuring adoption and execution across all teams

Team Leadership & Management

Manage, mentor and grow the Marketing Account Management and Paid Social teams across all markets, fostering a collaborative and innovative environment

Provide clear direction, coaching, and accountability frameworks to ensure delivery against commercial and strategic objectives

Identify skills gaps and implement development plans to future-proof team capability, particularly across AI and evolving marketing channels

Business Development

Own and lead new business development across all marketing service channels (SEO & AI search, paid social, PPC and website development), from opportunity identification through to pitch and close

Identify and pursue opportunities for service expansion and innovation, positioning Keyloop as a market leader

Support market expansion by adapting strategies to regional opportunities and customer needs

Cross-Functional Collaboration

Work closely with Sales, Support, Product and Marketing teams to ensure a cohesive and integrated approach to marketing initiatives

Ensure seamless integration between marketing services and Keyloop’s Fusion ecosystem to maximise customer value

Foster strong internal communication to ensure alignment, efficiency, and shared ownership of customer outcomes

Performance Metrics & Reporting

Define and implement KPIs across all marketing services, with a strong focus on revenue growth, retention, and performance efficiency

Establish clear reporting frameworks that demonstrate customer value, including performance insights, attribution (where possible), and commercial impact

Use data-driven insights to inform strategy, optimise performance, and identify new growth opportunities

Provide regular, high-quality reporting and strategic recommendations to senior leadership, supporting business planning and decision-making

Skills / Knowledge & Experience

5+ years’ experience in digital marketing and customer marketing management, ideally within automotive, technology, or agency environments

Demonstrated success in driving growth across multi-channel marketing strategies, including SEO & AI Search, PPC and social media advertising

Strong commercial acumen, with experience identifying and converting new business opportunities and growing existing accounts

Deep understanding of digital campaign strategy, optimisation, and performance marketing, with a data-led approach to decision-making

Proficient in key marketing and analytics platforms (e.g. GA4, Meta Ads Manager, Semrush), with the ability to translate data into actionable insight

Excellent leadership skills with experience in managing and developing high-performing teams

Exceptional verbal and written communication skills, with the ability to present ideas clearly and persuasively

Strong analytical skills to interpret data, analyse trends, and make informed decisions…