Original listing text, shown exactly as published by the company.
THE ROLE
We're looking for a Customer Marketing Manager who can own the full customer evidence motion at Baseten: building the systems that capture customer stories, running the co-marketing programs that amplify them, and developing the channels and assets that get those stories in front of the right people.
Our customers are ML engineers and AI teams deploying serious workloads — and the stories they tell about what they've built matter. We've earned trust with some of the most demanding technical teams in the industry, and this role exists to turn that trust into evidence.
RESPONSIBILITIES
Co-Marketing Execution
- Serve as the DRI for every customer co-marketing launch end to end — managing timelines, coordinating internal and external stakeholders, and driving the process from first outreach to final publication
- Own the single source of truth for what's in flight across all customer co-marketing activity
- Coordinate with design, social, and sales to ensure every asset is built, approved, and distributed correctly
Customer Evidence & Asset Library
- Own the customer evidence library: written case studies, video stories, customer quote repository, logo library, and sales snippets ensuring all assets stay current and are tagged and accessible for sales and marketing use
- Run the monthly operating rhythm: new logo additions from closed-won opportunities, asset updates, and customer health checks
Programs & Channels
- Identify and develop new co-marketing opportunities across the full bill of materials — blog posts, joint webinars, press releases, social content, video series, event appearances, and more
- Stand up a Customer Advisory Board (CAB) program
- Build a structured customer reference program
REQUIREMENTS
- 6+ years in customer marketing, product marketing, or a closely related function
- Demonstrated track record building customer advocacy programs for technical audiences or at early-stage companies
- Strong ability to craft narratives that resonate with developers while articulating clear business value
- Experience producing a range of content formats: written case studies, video testimonials, technical blog posts, social content
- Comfort engaging directly with technical audiences — you understand developer workflows, tools, and priorities well enough to be credible in the room
- Excellent at making complex technical concepts accessible across different audiences and formats
- Deeply organized and naturally process-oriented — you build systems, not just outputs
- Thrives in ambiguous, fast-moving environments where the programs you're running don't exist yet and you're the one building them
- Proactive and detail-obsessed, with a low tolerance for assets that are out of date or processes that only live in someone's head
