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Key Responsibilities
Customer Storytelling & Content Development
- Develop customer marketing content, including written case studies, executive narratives, testimonials, blog posts, and digital assets
- Partner directly with customers and internal stakeholders to identify, capture, develop, and secure approval of compelling stories that demonstrate measurable business outcomes and business transformation.
- Conduct customer interviews and translate complex technical and business achievements into engaging, audience-focused narratives.
- Ensure all customer-facing content meets Dataiku's standards for quality, accuracy, brand consistency, and regulatory compliance.
- Maintain a pipeline of customer stories aligned to defined content needs and priorities.
Customer Advocacy & Reference Activation
- Support the growth and activation of Dataiku's customer advocacy ecosystem.
- Recruit and coordinate customer advocates in partnership with Customer Success, Account Teams, and Executive Sponsors.
- Coordinate customer participation in events, webinars, analyst engagements, media opportunities, product launches, and peer-to-peer activities.
- Support a smooth and positive experience for customer advocates throughout their engagement with Dataiku.
- Track advocacy activity and identify opportunities to deepen engagement over time.
Customer Proof Activation & Business Impact
- Partner with Product Marketing, Demand Generation, Field Marketing, Sales, PR, Analyst Relations, andContent teams to deploy customer stories across campaigns, sales enablement, and communications.
- Identify opportunities to repurpose and adapt customer content for use across multiple audiences and stages of the customer journey.
Cross-Functional Program Management & Operations
- Serve as a key liaison across Customer Success, Sales, Product Marketing, Brand, Corporate Communications, Field Marketing, and other stakeholders to align customer marketing activities with business priorities.
- Manage end-to-end execution of customer marketing initiatives, including project planning, stakeholder communications, approvals, legal reviews, customer permissions, and publication workflows.
- Support the identification and prioritization of customer stories, advocates, and reference opportunities based on strategic business needs.
- Maintain accurate records of customer references, content assets, advocacy activities, and participation history within Champion and related systems, ensuring materials remain organized, discoverable, and accessible.
- Support program reporting, measurement, and performance tracking to help optimize customer marketing and advocacy efforts.
Program Growth & Innovation
- Stay current on customer marketing best practices, advocacy trends, content formats, and emerging technologies.
- Explore and leverage AI-powered tools and workflows to improve content development, customer research, program management, and operational efficiency.
- Contribute ideas to improve customer storytelling and content formats that strengthen Dataiku's market presence and customer community.
What we’re looking for
- Required:
- 5+ years of experience in customer marketing, content marketing, advocacy, communications, public relations, or related B2B marketing roles.
- Experience creating customer-facing content such as case studies, customer stories, videos, executive content, blogs, or thought leadership assets.
- Strong interviewing, writing, editing, and storytelling skills with the ability to translate complex business and technical concepts into compelling narratives.
- Experience managing cross-functional projects involving multiple stakeholders and competing priorities.
- Demonstrated ability to build trusted relationships with customers, executives, sales teams, and internal partners.
- Excellent organizational, communication, and project management skills.
- Strong attention to detail and ability to manage multiple projects simultaneously.
- Demonstrated ability to incorporate AI-powered tools into day-to-day work, including content creation, research, marketing tools, or project management.
- Preferred:
- Experience working in SaaS, enterprise software, AI, analytics, data, or technology companies.
- Familiarity with customer advocacy, reference management, or community platforms.
Success in This Role
- Dataiku consistently produces high-quality customer stories that showcase measurable business outcomes and customer success.
- Customer advocates actively participate in strategic marketing, sales, analyst, and event initiatives.
- Customer proof points are effectively activated across campaigns, sales programs, events, analyst relations, and communications initiatives.
- Customer stories contribute meaningfully to awareness, engagement, pipeline creation, sales acceleration, and market credibility.
- Internal teams can easily discover, access, and activate customer references and content assets.
- Advocacy participation and customer storytelling efforts continue to scale while maintaining a world-class customer experience.
- The customer marketing function is recognized as a strategic driver of trust, credibility, customer engagement, and business growth across the organization.
