Data Marketing Analyst

Responsibilities

• Deliver weekly, monthly and adhoc analysis of performance, reviewing campaigns, funnels and platforms across channels, products and countries of operations
• Propose and execute new deep dive analyses to provide optimizations across multiple marketing platforms, with a focus on Meta, Google, and TikTok, across all PayJoy markets.
• Conduct regular audits of our attribution model to identify and resolve data quality issues, ensuring proper data flow from source systems through to reporting tools.
• Work with our data and tech teams to identify opportunities to refine the current model to better capture sources of traffic and sales.
• Create and maintain new performance reports with cohorted analysis.
• Troubleshoot tracking discrepancies and data anomalies, working with technical teams (both within the company and outside agencies) to implement fixes and prevent future issues.
• Monitor and stay current on platform updates, privacy regulations, and industry best practices that may impact optimization and testing capabilities

Qualifications

• 2-4 years of experience in performance marketing, marketing analytics, or digital analytics with a focus on optimization and strategy.
• Strong technical efficiency with analytics platforms (e.g., Google Analytics or similar) and visualization tools (Like Tableau, power BI or similar. Hex would be a plus).
• Experience implementing new reports and dashboards with focus on diagnoses and action plans from data models.
• Strong analytical and problem-solving skills with a very high attention to detail.