Data Platform Marketing Manager - SELECT by DoiT

The Opportunity

The Data Platform Marketing Manager - SELECT by DoiT, reporting to VP, Global Marketing, is the strategic marketing leader responsible for driving growth, pipeline, and market positioning for DoiT’s data lake and Snowflake optimization business.

This role is not simply a coordinator of campaigns. It is the centralized marketing owner of the business unit’s go-to-market strategy.

You will partner directly with the Business Unit Head of Sales, Product leadership, and Marketing functional heads to define priorities, sharpen ICP focus, shape economic messaging, and orchestrate integrated programs that position SELECT and data workload optimization as mission-critical for modern cloud and data teams.

This role sits at the intersection of

• Snowflake & Databricks optimization
• Data lake cost governance
• Performance and cost efficiency for enterprise data workloads

You are accountable for turning strategy into measurable revenue impact.

Read more about SELECT.

Responsibilities

1. Business Unit GTM Strategy & Centralization

• Serve as the primary marketing lead for the SELECT / Data Platform business unit
• Translate revenue targets and expansion goals into a unified quarterly marketing strategy
• Define ICP segmentation across Snowflake customers, enterprise data teams, and cloud data platform operators
• Centralize campaign prioritization across Growth, Content, BDR/MDR, and Creative
• Ensure SELECT positioning is clearly differentiated in the data optimization market

You are responsible for ensuring the business unit has focus, clarity, and a defined market story.

2. Integrated Campaign Strategy & Execution

Lead and direct cross-functional execution across

Growth and Digital

• Paid search around Snowflake optimization
• LinkedIn targeting for data engineering and FinOps leaders
• Retargeting strategies tied to data workload interest
• SDR campaign enablement and follow-up strategy

Content

• Data platform optimization guides
• Data lake cost efficiency playbooks
• Case studies showing measurable cost reduction outcomes
• Economic value narratives tied to cost savings

Creative

• Campaign themes for data optimization
• Visual positioning aligned to enterprise data workloads

Develop and manage strategic campaign briefs that align messaging, audience, and economic value.

3. Data Workload Demand Generation

Own the strategy and execution of programs that drive awareness and pipeline within the data ecosystem

• Data Platform digital campaigns
• Data platform optimization webinars
• Executive roundtables for data and FinOps leaders
• Campaign landing pages tied to measurable cost outcomes
• Content programs built around “data platform optimization”

Drive performance against

• Marketing sourced pipeline
• Customer expansion
• Cost per qualified meeting
• Pipeline velocity

4. Webinar & Thought Leadership Strategy

Move beyond one-off webinars and build a repeatable data workload narrative

• Develop quarterly thought leadership themes around data efficiency
• Position SELECT as the intelligent optimization layer for Snowflake and additional data platforms
• Align with Product and BU Sales to highlight roadmap and innovation
• Ensure conversion from registrant to opportunity is structured and measurable

5. Performance & Revenue Accountability

Partner with Content, Growth, Sales, and RevOps to create visibility into

• Cost per lead and cost per meeting
• Conversion to opportunity
• Pipeline contributionInfluenced revenue
• Continuously refine programs based on performance data and economic outcomes.

This role thinks in revenue impact, not campaign volume.

What Success Looks Like

• A clearly articulated quarterly GTM strategy for SELECT
• Centralized prioritization of marketing initiatives aligned to revenue
• Measurable growth in Snowflake-focused pipeline
• Clear differentiation in the data optimization market
• Strong alignment with BU Sales and Product leadership
• Demonstrated contribution to expansion and net new pipeline

Qualifications

• 3 to 5 years in B2B marketing, demand generation, or product marketing
• Experience marketing to data engineering, data platform, or FinOps audiences
• Familiarity with Snowflake, data lakes, or cloud data workloads
• Strong strategic planning capability combined with hands-on execution
• Demonstrated success driving pipeline growth in a technical B2B environment
• Experience partnering closely with sales leadership

Ideal Profile

• Thinks in terms of revenue, expansion, and economic value
• Understands enterprise data teams and cloud cost pressures
• Comfortable owning a business unit narrative
• Can centralize and prioritize across competing marketing inputs
• Moves fluidly between strategy and execution
• Data-driven and outcome-oriented

Are you a Do’er?

Be your truest self. Work on your terms. Make a difference.

We are home to a global team of incredible talent who work remotely and have the flexibility to have a schedule that balances your work and home life. We embrace and support leveling up your skills professionally and personally.

What does being a Do’er mean? We’re all about being entrepreneurial, pursuing knowledge, and having fun! Click here to learn more about our core values.

Sounds too good to be true? Check out our Glassdoor Page.

We thought so too, but we’re here and happy we hit that ‘apply’ button.