Digital Demand Gen Manager

What you’ll do

• Own paid media as a pipeline channel (Google, LinkedIn, and emerging channels including other platform ads), managing budgets, agency partners, and efficiency against pipeline targets
• Own website conversion: demo flows, landing pages, and CRO experiments, plus the page depth that unlocks paid scaling
• Drive SEO and AEO: win where buyers search and where AI assistants answer; grow LLM referrals (ChatGPT, Google, Claude) into a first-class channel
• Run a rapid experimentation engine across channels, creative, and messaging: kill losers fast, double down on winners
• Use AI across the workflow (research, creative iteration, page builds, reporting automation) with strong QA and brand control
• Define and report channel performance from spend to SQO; partner with RevOps on attribution and dashboards

What we’re looking for

• 5+ years in B2B digital marketing or demand gen, owning paid and web channels tied to pipeline, ideally in B2B SaaS
• Proven record scaling paid search and paid social efficiently: you think in pipeline-per-dollar, not impressions
• Hands-on with CRO and web analytics: landing page testing, conversion funnels, GA4/HubSpot
• SEO fundamentals plus a sharp point of view on AEO and LLM discoverability
• Demonstrated AI fluency: research, analysis, and content workflows with human QA; tools like Claude
• Strong analytical mindset tied to pipeline and revenue, not vanity metrics.