Original listing text, shown exactly as published by the company.
About the Role
We’re hiring a Digital Marketing Executive (Advertising Operations) based in London to lead campaign execution across platforms like Facebook, Google, TikTok, and more. This is a data-driven, high-accountability role designed for someone who thrives on managing complexity, optimizing campaigns at scale, and extracting meaningful ROI from every ad dollar spent.
You’ll be the person behind the controls — setting up campaigns, running experiments, fixing tracking, analyzing results, and constantly pushing performance higher.
What You’ll Do
- Plan, launch, and optimize paid digital campaigns across Meta (Facebook/Instagram), Google Ads, TikTok, and other relevant platforms.
- Monitor and analyze campaign KPIs (CTR, CPC, CPA, ROAS) daily to ensure performance targets are met or exceeded.
- Conduct A/B testing on ad creatives, copy, audiences, placements, and bidding strategies to identify what works.
- Collaborate with content and design teams to craft high-performing ads and landing experiences.
- Troubleshoot issues related to ad delivery, tracking, targeting, or performance drops in real time.
- Manage campaign budgets across channels, ensuring efficient allocation and maximum ROI.
- Build detailed weekly and monthly reports, highlighting key insights, optimization actions, and budget usage.
- Stay up to date on platform changes, beta features, algorithm updates, and new ad formats.
- Set up and manage conversion tracking using UTM parameters, pixels, and Google Tag Manager.
- Conduct audience research and segmentation to target high-intent and high-converting user groups.
- Coordinate with vendors, agencies, or partners to execute large-scale or specialized campaign initiatives.
You’ll Thrive Here If You…
- Live and breathe performance marketing and get excited when CTR jumps by 2%.
- Love testing and retesting — from headlines to audience slices to bidding methods.
- Are obsessed with numbers, patterns, and uncovering what’s working and what’s not.
- Move fast and execute independently without needing to be micromanaged.
- Know how to communicate findings with clarity, and suggest what to do next.
- Operate with urgency, ownership, and a startup mentality; your results speak for you.
- Can juggle multiple campaigns, deadlines, and adjustments with focus and precision.
What You Bring
- Bachelor’s degree in Marketing, Advertising, Business, or related field.
- Proven experience in digital advertising operations or performance marketing roles.
- Hands-on expertise in Facebook Business Manager, Google Ads, TikTok Ads, and related ad tools.
- Proficiency in analytics platforms such as Google Analytics, Meta Ads Reporting, and campaign dashboards.
- Strong understanding of ad formats, bidding strategies, campaign structures, and targeting mechanisms.
- Experience with conversion tracking, including UTM parameters, pixel setup, and Google Tag Manager.
- Familiarity with retargeting strategies, audience segmentation, and programmatic display.
- Exceptional attention to detail and the ability to manage multiple campaigns at once.
- Certification in Google Ads, Meta Blueprint, or similar is highly desirable.
Nice to Have
- Experience in a high-growth startup or digital-first company.
- Knowledge of SEO, email marketing, or affiliate/performance partner networks.
- Exposure to marketing automation tools or CRM platforms (e.g., HubSpot, Braze).
- Familiarity with Looker Studio, Tableau, or custom BI dashboards.
