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A hybrid Engineering Leadership role at Pattern.
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Original listing text, shown exactly as published by the company.
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14+ years in marketing technology, growth engineering, or digital marketing with a track record of building and scaling, not just managing and maintaining
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You write code: proficiency in modern JavaScript/TypeScript, HTML/CSS, and at least one backend language or scripting environment — you can open a pull request, debug a broken integration, and build prototypes; experience with AI-assisted dev tools (GitHub Copilot, Claude, Cursor) is expected
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Hands-on experience with enterprise CRM and marketing automation platforms. You understand the data model deeply, not just the campaign UI
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Proven ownership of a marketing website at scale: CMS architectures, performance optimization, and the frontend/backend boundary well enough to make and defend technical decisions
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Experience managing distributed technical teams across time zones, setting direction, running sprints, and holding quality standards while remaining a hands-on contributor
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Strong command of attribution modeling, server-side tracking, tag management, and data integrity practices. You know where measurement breaks and how to fix it
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Working knowledge of technical SEO and emerging GEO/AI search signals, you understand how search engines and LLMs index and surface content
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Experience managing global web infrastructure multi-region delivery, geo-testing, hreflang, international compliance, and validating site performance from multiple geographic locations
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Experience with experimentation platforms and a rigorous, hypothesis-driven testing mindset — you've run programs, not just individual tests
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Fluent in AI automation tools and custom API development. You are comfortable building integrations, not just consuming them
What does high performance look like?
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The marketing website performs reliably across all global regions, with measurable improvement in Core Web Vitals, conversion rates, and organic discoverability in both traditional and AI-powered search
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The MarTech stack is rationalized — every tool earns its seat with clear ROI, clean data flows to Sales, and no data rot
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Attribution is trustworthy — marketing leadership has a single, accurate view of spend-to-pipeline across every channel in real time
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The development team ships fast without accumulating technical debt, operating with clear engineering standards, a healthy sprint cadence, and a code review culture that scales
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AI-powered workflows visibly increase marketing throughput without proportional headcount growth, with measurable impact on content velocity and campaign execution
What is my potential for career growth?
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Report directly to the CMO with full visibility into Pattern's executive strategy and a mandate that spans the full stack
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Build and lead a growing distributed development team as Pattern scales globally across North America, Europe, and Asia-Pacific
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Shape the technical foundation of one of the most ambitious marketing builds in the ecommerce industry, with access to 77 trillion marketplace data points and Pattern's proprietary AI platform (Pattern Intelligence)
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Grow this function as Pattern scales toward its next chapter, with the opportunity to expand team scope, budget, and influence as the infrastructure matures
What does success look like in the first 30, 60, 90 days?
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30 days: Complete a thorough audit of the existing MarTech stack, web infrastructure, attribution setup, and development team. Identify critical gaps, quick wins, and areas of technical debt
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60 days: Establish engineering standards and a sprint cadence for the development team, and deliver a prioritized roadmap for pattern.com and the MarTech stack aligned to the CMO's pipeline goals
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90 days: Ship meaningful improvements to site performance or attribution accuracy, rationalize at least one underperforming tool, and have a clear 12-month build plan with defined milestones and resourcing needs
What is the team like?
You will work with a Lead Technologist, Testing & Optimization Manager, and a growing distributed development team, and be supervised by the CMO. You will collaborate closely with the Content and Creative teams to align technical infrastructure with marketing strategy. This team is data driven and results oriented. You will collaborate regularly with members of your team to implement actionable solutions. Ideas and input are encouraged from all members.
Pattern
Engineering Leadership
72 open roles on Sydicom
Pattern is a global e-commerce acceleration company that helps brands grow their online sales and presence across major digital marketplaces. They provide a suite of services and technology solutions to manage and optimize marketplace performance worldwide.
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