Director of Product, Growth

Expectations (In this role, you will)

• Own Mudflap’s core app and card businesses, the primary surfaces for customer engagement, transactions, and revenue
• Set the product strategy for growth across the app and card, translating company goals into clear product bets and priorities
• Develop and own product roadmap, streamlining complex trade‑offs and focusing on business impact
• Lead the development of new growth initiatives, from early discovery through launch and scale
• Drive meaningful improvements to existing products, focusing on onboarding, activation, usage, pricing, and monetization
• Design intuitive, high-trust in-app experiences, including credit and incentive mechanics that work at scale
• Champion customer empathy: directly and regularly engage with truckers and fleet operators to understand workflows, pain points, and decision drivers
• Partner deeply with Engineering, Design, Data, Operations, Customer Support, Marketing and Finance to deliver cohesive end-to-end experiences
• Define and own growth metrics for the app and card, track performance, diagnose issues, and guide investment decisions using data
• Build a culture of learning and iteration, using experimentation and customer feedback to inform product direction
• Build, mentor, and lead a strong team of product managers, raising the bar for product thinking and execution
• Operate with a seat at the table alongside the executive leadership team, serving as a trusted partner in planning, prioritization, and long-term strategy

Experience (What we look for)

• 8+ years in product management, with at least 3 years in a leadership role.
• Proven experience in marketplaces, fintech, payments or logistics—ideally building for small businesses or independent operators.
• Track record of launching successful products that drive tangible business outcomes (e.g. revenue growth, retention).
• Deep understanding of customer needs and strong user research skills.
• Mention AI: demonstrated interest, leaning into innovation in AI
• Excellent analytical and strategic thinking skills, with the ability to translate data and insight into actionable roadmap.
• Strong leadership and mentoring skills, fostering an inclusive and high‑performance culture.
• Exceptional communication skills: comfortable presenting to exec leadership and external partners.