Director of Product Marketing

About the Role

Cogent is building a world-class marketing team, and we're looking for smart, fast, exceptional people who are committed to our mission and bring a spark of creativity that sets us apart from traditional B2B marketing. As a founding member of product marketing, you'll have an immediate, highly visible impact on how Cogent shows up in a crowded market and defines an entirely new category. If you like crafting content that is clear, specific, and actually resonates with security practitioners (without the typical "marketing speak"), you'll fit in well here. You'll own Cogent's messaging, positioning, and go-to-market enablement. You're the connective tissue between Product, Sales, Customer Success, and the rest of Marketing. Your job is to translate real product differentiation into stories, proof, and sales tools that win enterprise deals.

What You'll Do

Messaging & Positioning

• Define and evolve Cogent's core narrative: category, differentiation, "why now," and "why us."
• Build segmentation and ICP clarity and tailor messaging by persona and use case.
• Own competitive positioning, battlecards, and win/loss insights.

Sales Enablement

• Create and maintain the core sales deck(s), demo storyline inputs, one-pagers, and solution briefs.
• Build enablement that improves conversion at each stage: discovery, demo, POC, security review, close.
• Partner with the sales team on objection handling, pricing/packaging narratives, and proof points.

Launches & Product Communication

• Own product and feature launch strategy, both internal readiness and external storytelling.
• Write product web pages and solution pages that are crisp, credible, and conversion-aware.
• Build content that supports evaluation: evaluation guides, operationalization docs, ROI/value frameworks.

Customer Proof

• Turn customer outcomes into proof: case studies, quantified value, reference-ready narratives.
• Partner with CS on customer councils, reference loops, and voice-of-customer insights.

AI-Native Execution

• Use AI to accelerate drafts, variants, and repurposing while maintaining high standards, and accuracy.

What We're Looking For

Must-Have

• 7-10+ years in B2B product marketing, with a strong cybersecurity background.
• Deep familiarity with enterprise security buyers and workflows.
• Proven ability to create positioning, sales decks, web copy, enablement, competitive assets, and launch plans.
• Excellent writing, taste, and clarity. You can explain complex security concepts simply and credibly.

Nice-to-Have

• Experience in vulnerability management, exposure management, ASM/CAASM, AppSec/CloudSec adjacencies.
• Experience with channel partners, co-sell motions, and partner enablement.
• Experience supporting technical evaluations/POCs and security review processes.

Why CogentCogent is redefining how AI can proactively defend organizations against evolving threats. Our mission is to empower security teams with cutting-edge AI agents and clear, actionable insights. You’ll join a world-class GTM team where your work directly impacts the safety of some of the world’s most sophisticated organizations.