Enterprise Product Marketing, GTM

About The Role

We’re hiring an Enterprise Product Marketing, GTM lead to own sales enablement, competitive intelligence, and ROI strategy for Notion’s enterprise business. You’ll build the single source of truth for how we win, quantify our value, and enable our go‑to‑market teams with the insights and assets to close and expand deals. Your scope includes competitive intelligence and campaigns, battle cards, ROI calculators and business value frameworks, Win/Loss insights, change management and maturity models for enterprises, AI value articulation for B2B buyers, and industry trends enablement.

What You'll Achieve

• Stand up and own Notion's competitor hub as a trusted, always‑current resource for sellers, CSMs, and leaders; translate insights into integrated competitive campaigns.
• Build and maintain best‑in‑class battle cards and competitive talk tracks for priority rivals, continuously refreshed with product, pricing, and positioning changes.
• Create accredited "ROI of Notion" reports, calculators, TCO comparisons, and re-purposable ROI statistics that quantify Notion's business impact for executives and buying committees.
• Establish a formal, ongoing Win/Loss program to surface patterns, improve messaging, and inform roadmap and pricing decisions.
• Develop clear AI value propositions and proof points tailored for B2B audiences and enterprise buying committees.
• Build Notion's change management story and enterprise maturity model to help customers navigate transformation.
• Design and run regular "Industry Trends" learning sessions for Sales to sharpen market and category fluency.
• From there, flex to the highest‑leverage surfaces—whether revisiting segmentation strategy or pursuing deeper enterprise buyer insights.

Responsibilities

• Own the competitive intelligence engine: research plan, sources, distillation, distribution cadence, and governance of the competitor hub.
• Develop competitive positioning and messaging, drive sales enablement, and build resources including battle cards, deep dives, and objection handling guides.
• Produce high‑impact assets: battle cards, first‑call guides, objection handling, proof points, ROI/TCO calculators, executive summaries, and change management frameworks.
• Create and maintain accredited ROI assets including calculators, business case templates, value realization frameworks, and re-purposable statistics for Sales and CS.
• Partner with Sales Enablement to drive adoption through trainings, office hours, certifications, and deal‑desk support.
• Run competitive campaigns and moments in market tied to launches, announcements, and category conversations.
• Design and operate a Win/Loss program across segments, instrumented via Salesforce and Gong, with quarterly readouts and recommendations.
• Develop AI value messaging and proof points for B2B audiences; enable teams to articulate AI ROI and differentiation.
• Build change management narratives and enterprise maturity models that help buyers understand transformation paths.
• Establish and run "Industry Trends" sessions for Sales to build category expertise and conversation starters.
• Track and report impact on win rate, deal velocity, competitive displacement, content adoption, and influenced ACV.

Skills You'll Need to Bring

• 6+ years in B2B product marketing with meaningful ownership of sales enablement, competitive intelligence, and business value strategy.
• Demonstrated success building competitive programs, ROI frameworks, and enablement assets that move win rates and deal velocity.
• Ability to translate technical capabilities into crisp differentiation, quantified business value, and executive‑level business cases.
• Exceptional storytelling, writing, and live enablement skills for executive and practitioner audiences.
• Strong cross-functional leadership with Sales, CS, Product, Demand Gen, RevOps.
• Analytical and systems mindset; comfortable instrumenting, measuring, and iterating programs across multiple workstreams.
• You don’t need to be an AI expert, but you’re curious and willing to adopt AI tools to work smarter and deliver better results.

Nice To Haves

• Experience in work management, collaboration, knowledge management, or adjacent categories.
• Familiarity with building ROI/TCO models and conducting executive value assessments.
• Hands‑on experience running Win/Loss and using tools like Salesforce, Gong, and other competitive enablement platforms.

Notion is committed to providing highly competitive cash compensation, equity, and benefits. The compensation offered for this role will be based on multiple factors such as location, the role’s scope and complexity, and the candidate’s experience and expertise, and may vary from the range provided below. For roles based in San Francisco or New York City, the estimated base salary range for this role is $185,000 - $230,000 per year.

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A Note on AIYou don’t need deep AI expertise for every role, but we do expect every Notino to be intellectually curious, drawn to tinkering and discovery, and excited to use AI as a real collaborator in their work. For some roles, AI fluency is a core requirement — when that’s the case, we'll say so explicitly in the qualifications. People who thrive here don’t treat AI as a novelty. They use it to think better, and make their work easier for others to build on.

Equal Opportunity & AccommodationsWe hire talented people from a wide range of backgrounds. If you’re excited about this role but don’t meet every bullet, we still encourage you to apply. Notion is an equal opportunity employer and does not discriminate on the basis of any legally protected characteristic. Consistent with applicable law, we will consider for employment qualified applicants with arrest and conviction records. Notion provides reasonable accommodations during the application process; if you need one, please let your recruiter know.

Notion is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Notion considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Notion is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please let your recruiter know.