Events Marketing

What You'll Do

• Drive the European events program: Work with the Head of Events in San Francisco to plan, produce, and deliver a portfolio of B2B events across key European tech hubs, including London, Berlin, Amsterdam, and Stockholm. Formats will range from large-scale conferences to intimate dinners to hosted events at industry summits.
• Connect event strategy to business outcomes: Partner with marketing and sales leadership to define event goals, target audiences, and success metrics. Every event should have clear goals and a measurable impact on pipeline, brand awareness, and customer engagement.
• Manage events end-to-end and build vendor relationships across Europe: Handle the venue sourcing, vendor negotiations, run-of-show planning, and on-the-day execution. You'll develop a trusted roster of vendors who can deliver consistently at a high standard.
• Coordinate cross-functional stakeholders: Lead planning syncs, keep workstreams on track, and ensure that busy internal teams are prepped and aligned without being overwhelmed.
• Manage budgets with discipline: Own event budgets, track spend meticulously, negotiate favorable terms, and ensure every pound and euro is well spent.
• Handle multi-market logistics: Navigate the practicalities of producing events across different countries - permits, local regulations, cultural considerations, language needs, and timezone coordination.
• Develop scalable processes: Build repeatable playbooks, templates, and frameworks so the events programme can grow without quality dropping off.

What You'll Bring

• 5+ years of experience in B2B event production, with a strong track record of delivering events in European markets.
• Multi-city, multi-country experience. You've produced events across at least two or three European markets and understand key differences between them.
• Strong production instinct. You care about the flow and vibe of the attendee experience, not just logistics. You notice the details that most people miss.
• Experienced with tracking ROI. You understand how events connect to pipeline, revenue, and brand goals. You can speak the language of sales and marketing as fluently as you speak production.
• Excellent vendor and budget management skills. You've managed large event budgets and have experience negotiating contracts across multiple markets.
• A calm, organised presence under pressure. Live events can go sideways sometimes. You stay steady, solve problems fast, and keep the team focused.
• Strong communication and stakeholder management. You're comfortable working with senior leadership, guiding executives through rehearsals, and keeping cross-functional teams aligned.
• Fluent English required. Additional European languages (German, Dutch, Swedish, or others) are great but not essential.

Nice to Have

• Experience in the GTM-Tech or SaaS sector.
• Familiarity with event technology platforms (registration, engagement tools, lead capture).
• A network of trusted vendors and venues across European tech hubs.