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Qualifications
Required
- 2–5 years of professional web development experience, with a portfolio demonstrating marketing site or SaaS product site work.
- Proficiency in HTML5, CSS3, and JavaScript (vanilla JS; React & Next.js familiarity a plus).
- Object-oriented PHP (Laravel a plus).
- Hands-on CMS experience with at least one major platform (WordPress, Webflow, HubSpot CMS, or equivalent) including custom theme/template development.
- Working knowledge of responsive design principles and cross-browser testing methodologies.
- Familiarity with Core Web Vitals measurement, on-page performance optimization techniques, and the unique challenges of optimizing marketing sites where third-party scripts, CMS templates, and campaign launches constantly push against page speed.
- Experience with Google Tag Manager, GA4, and conversion tracking implementation.
- Version control proficiency using Git (branching, pull requests, merge workflows).
- Strong communication skills with the ability to translate technical concepts for non-technical marketing stakeholders.
Preferred
- Experience in a multi-product or multi-brand SaaS marketing environment.
- Familiarity with technical SEO implementation including schema markup, structured data, and AEO/GEO content formatting.
- Exposure to A/B testing and conversion rate optimization frameworks.
- Understanding of marketing funnels, attribution models, and how web, analytics, CRM, and ad platforms connect end-to-end.
- Knowledge of WCAG accessibility standards.
- Experience working alongside an external agency or offshore development partner.
- Familiarity with AWS, Cloudflare, or comparable cloud/CDN infrastructure.
- Hands-on experience using AI coding assistants (e.g., GitHub, Claude Code) to accelerate development velocity, generate boilerplate, and debug complex front-end issues.
- Familiarity with AI-native web tooling — including LLM-powered CMS and generative UI prototyping tools. A demonstrated curiosity about integrating these capabilities into a marketing web workflow.
- Working knowledge of what makes web content LLM-consumable: structured data, schema concise and authoritative prose patterns, and technical configurations that enable AI crawlers to surface site content in AI-generated search responses.
Front-End Development & CMS Management
- Build, update, and maintain marketing landing pages and site sections across multiple product domains using CMS platforms (e.g., WordPress, Webflow, or equivalent).
- Write clean, semantic HTML5, CSS3, and JavaScript to implement designs with pixel-level accuracy and cross-browser compatibility.
- Configure and extend CMS themes, templates, custom page builders, and reusable component libraries.
- Implement and maintain responsive design patterns optimized for mobile, tablet, and desktop breakpoints.
Site Performance & Technical Optimization
- Own Core Web Vitals performance metrics (LCP, INP, CLS) across all product marketing sites, proactively identifying and resolving issues.
- Implement image optimization, lazy loading, script deferral, CDN configuration, and caching strategies to drive measurable page speed improvements.
- Execute technical SEO and AEO/GEO site-readiness requirements including schema markup (JSON-LD), meta tags, canonical tags, hreflang, and XML sitemaps.
- Ensure AI bot crawl accessibility (Googlebot, GPTBot, ClaudeBot, PerplexityBot) by verifying robots.txt configurations, crawl permissions, and LLM-consumability of site content.
- Monitor site health via platforms such as Google Search Console, Screaming Frog, or similar tools and surface issues to the organic growth team.
Conversion Rate Optimization (CRO) Support
- Implement A/B and multivariate tests using experimentation platforms (e.g., Google Optimize, VWO, or equivalent), following a structured test-and-learn framework.
- Support AI-referred CRO initiatives by building and testing landing page variants optimized for intent signals from AI-referred traffic sources.
- Configure and maintain tracking infrastructure including GTM tag deployment, GA4 event schemas, and conversion pixel integration across paid and organic channels.
- Partner with Paid Media and Organic Growth teams to build and QA campaign-specific landing pages, ensuring correct UTM parameter capture and downstream attribution.
Web Infrastructure & Governance
- Maintain web development documentation including site maps, URL redirect logs, A/B test registers, and deployment runbooks.
- Manage staging, UAT, and production deployment workflows using version control (Git) and maintain organized branching conventions.
- Support the implementation of a human-in-the-loop web deployment approval process, coordinating review steps with the Marketing Leadership Team as scoped.
- Ensure WCAG 2.1 AA accessibility compliance across all new and updated pages.
- Monitor and maintain SSL certificates, domain configurations, and third-party script governance.
Cross-Functional Collaboration
- Collaborate with agency partners and internal stakeholders to standardize web deployment workflows and documentation.
- Act as a key implementation partner for SEO, AEO/GEO, and CRO initiatives originating from the Organic Growth and Paid Media teams, in coordination with the Manager, Web Development.
- Partner with product marketing and brand teams to ensure new campaign launches are fully integrated with the site infrastructure on time and on spec.
- Provide technical scoping estimates for incoming web requests, contributing input to roadmap discussions led by the Manager, Web Development.
Ways to Work & Team Posture
- Operates effectively in a fast-moving environment where priorities shift to meet business needs, re-sequencing work without losing momentum.
- Takes initiative to surface ideas, opportunities, and improvements that benefit Marketing and partner functions across the organization.
- Brings a team-first mindset, shares context generously, pairs with peers and the agency partner to unblock work, and contributes beyond the strict scope of assigned tickets.
- Communicates trade-offs clearly when priorities collide, recommending a path forward rather than waiting for direction.
- Communicates technical problems and recommendations in plain language so non-technical partners understand the impact, the options, and what's being asked of them.
- Thinks forward as web technologies, AI tooling, and the broader martech landscape evolve making implementation choices today that hold up tomorrow rather than optimizing only for the immediate ask.
Where
The EverCommerce team is distributed globally, with teams in the U.S., Canada, the U.K., Jordan, New Zealand, and Australia. With a widely distributed team, we are used to working remotely across different time zones. This role can be based anywhere in the United States or Canada – if you’re close to one of our offices, we can set you up in-office or you can work 100% remotely. Please note that you must be eligible to work without sponsorship to qualify for this position, and this role may require travel to our Corporate Headquarters in Denver, Colorado, or to other office locations around North America.
