Original listing text, shown exactly as published by the company.
Responsibilities
Partner Marketing Program Ownership
- Own and manage the Preferred Partner Marketing Program (PPMP), ensuring consistent execution of partner marketing for launches and highlights, coordinating marketing assets, timelines, and executions.
- Maintain scalable processes for partner onboarding, campaign planning, and marketing execution.
- Establish clear marketing timelines and launch frameworks for partner introductions and program participation.
- Ensure partner visibility aligns with program structure rather than ad hoc requests.
Member-Centered Partner Marketing
- Ensure all partner marketing efforts prioritize member value and contractor pain points.
- Position partner solutions within Service Nation’s broader value proposition, including education, business resources, and community engagement.
- Balance partner promotions with the value of Service Nation’s educational and community offerings.
Campaign Development & Execution
- Plan and execute partner marketing campaigns across email, events, webinars, community discussions, and digital channels.
- Integrate partner solutions into educational content, training programs, and member engagement initiatives when relevant.
Partner Performance Optimization
- Monitor partner marketing performance and optimize visibility based on engagement, member feedback, and program outcomes.
- Identify opportunities to improve partner engagement through segmentation, targeting, and campaign experimentation.
- Work with Analytics to track engagement, campaign performance, and contribution to program goals.
Member Segmentation & Targeting
- Develop frameworks for promoting partners based on member segment needs and business challenges.
- Develop Partner Value Narrative for each partner (Pain point → education → partner solution)
- Collaborate with Growth Marketing and Lifecycle Marketing to integrate partner solutions into targeted campaigns where appropriate.
- Ensure partner messaging aligns with member lifecycle stages and contractor maturity levels.
Cross-Functional Collaboration
- Partner with the Partner team, Sales, Product, and Product Marketing to align partner messaging with overall go-to-market initiatives.
- Work with Lifecycle Marketing and Customer Success to integrate partner solutions into retention and engagement strategies.
- Collaborate with Analytics and Operations to track program performance and improve reporting.
Skills and experience needed for success in this role
- 6–8+ years of experience in partner marketing, channel marketing, ecosystem marketing, or strategic marketing roles.
- Strong ability to translate partner offerings into solutions that address real customer needs and business challenges.
- Experience developing integrated marketing campaigns across email, events, webinars, and digital channels.
- Ability to evaluate campaign performance, partner engagement metrics, and member feedback to optimize marketing initiatives.
- Proven ability to work effectively with partner, sales, product marketing, lifecycle marketing, and analytics teams.
- Strong project management skills and ability to build scalable marketing programs that support partner engagement and member value.
Where
The EverCommerce team is distributed globally, with teams in the U.S., Canada, the U.K., Jordan, New Zealand, and Australia. With a widely distributed team, we are used to working remotely across different time zones. This role can be based anywhere in the United States – if you’re close to one of our offices, we can set you up in-office or you can work 100% remotely. Please note that you must be eligible to work without sponsorship to qualify for this position, and this role may require travel to our Corporate Headquarters in Denver, Colorado, or to other office locations around North America.
