A remote Marketing role at Socure. 12+ years in product marketing, with at least 5 years in executive leadership roles in high-growth B2B technology or SaaS companies.
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The PMM Transformation Leader Socure Needs NowSocure has the industry leading identity and fraud infrastructure. What we need now is an exceptional product marketing leader who can transform how we talk about Socure shifting from product-centric feature documentation to outcome-driven, solution-based storytelling that resonates with economic buyers, accelerates revenue, and creates undeniable market differentiation.
As the Head of Product Marketing, you’ll report directly to the global CMO and lead a team of 11 across the full PMM function. This is a true executive role: you’ll set the strategic vision, build the frameworks, own the narrative, and be in the room, and on the stage, when it matters most. You’re not managing a function from the sidelines. You’re driving the function from the front.
You understand that the best product marketing is built on buyer outcomes, not product capabilities. You speak Force Management frameworks, or become immediately fluent in it. You know the difference between messaging that checks a box and messaging that changes a pipeline. And you believe that product marketing is one of the highest-leverage functions in any company that dares to compete and win.
The Core Transformation You’ll Drive: Socure’s product marketing today speaks in features and capabilities. You’ll architect and lead the shift to value-based, solution-oriented messaging. This must be grounded in buyer outcomes, positive business results, and the competitive differentiation that makes Socure the only choice worth making.
Own the Narrative. Drive the GTM.
Develop and own a company-wide messaging framework grounded in Force Management’s Command of the Message methodology. You’ll define positive business outcomes, required capabilities, defensible differentiators, and proof points that align the commercial COE around a single, powerful value narrative.
Transform product positioning from feature catalogs to solution narratives, mapping Socure’s platform to the strategic priorities of economic buyers across verticals. Define clear before/after buyer journeys that articulate measurable business impact, not product specs.
Set the narrative standard for every product, solution, and GTM motion at Socure, from board presentations and investor decks to sales plays, product launches, analyst briefings, and thought leadership. If Socure is saying it publicly or internally, the story starts with you.
Define and execute go-to-market strategy for Socure’s expanding product portfolio, orchestrating launches, packaging, and campaigns that create measurable pipeline impact. Ensure every product launch tells a customer story, not a feature story.
Build the sales enablement infrastructure (playbooks, battlecards, ROI tools, value decks, and objection frameworks) that gives Socure’s sellers the confidence and language to win at every stage of the buyer journey. You’ll partner closely with our world class enablement team on this endeavor. Adoption, not creation, is the success metric.
Lead, coach, and develop a team of 11 product marketers. You’ll set the performance bar, build toward gaps, and create a culture where great work is celebrated. This is a player-coach role: you drive strategy and you make things.
Direct ongoing competitive analysis, win/loss research, and customer insight programs that feed back into messaging, positioning, and roadmap influence. Know what buyers believe before you talk to them, and know where the market is moving before it arrives.
Serve as the product marketing voice in executive forums, QBRs, board updates, and cross-functional planning. Bring clarity on positioning, market opportunity, and competitive standing and own the outcomes that follow.
The Skills and Experience That Set You Apart
WHY THIS ROLE
What Makes This Opportunity DifferentThis isn’t a role where you inherit a fully built machine and optimize the edges. Socure is at an inflection point. The platform that we’ve built is exceptional, the market opportunity is enormous, and the PMM function is ready for transformation. You’ll have the executive mandate, the team, and the CMO partnership to do something genuinely meaningful.
You’ll work on problems that matter. Identity trust infrastructure that prevents fraud, enables economic inclusion, and powers the most important interactions in people’s lives. The work is complex, the pace is fast, and the bar is high. That’s the point.
Socure is an equal opportunity employer that values diversity in all its forms within our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
If you need an accommodation during any stage of the application or hiring process—including interview or onboarding support—please reach out to your Socure recruiting partner directly.…
Socure
Marketing
94 open roles on Sydicom
Socure is a technology company specializing in digital identity verification and fraud prevention. They offer an AI-driven platform that helps businesses accurately verify customer identities online. This enables secure onboarding and transaction processing across various industries.
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