Original listing text, shown exactly as published by the company.
What You’ll Do
Define Clay’s positioning within EMEA
- Define and evolve Clay’s positioning, messaging, and ICPs for EMEA enterprise buyers
- Translate Clay’s product capabilities into clear, differentiated value propositions and use cases
- Identify where EMEA buyer needs, language, and buying dynamics differ from the US and adapt the story accordingly
- Pressure-test messaging in real sales conversations and refine continuously
Lead sales enablement through product storytelling
- Partner closely with EMEA Sales and GTM-Engineering (GTM Ops) to support active deals
- Create and iterate on sales enablement assets (core pitch, narratives, one-pagers, use cases, competitive context)
- Help sales teams articulate why Clay, why now, and why us vs alternatives
- Ensure consistency in how Clay is positioned across the full enterprise buying committee
Use field marketing and community events to validate and reinforce the message
- Support in-person community events, executive dinners, and conferences in EMEA
- Define event themes, talk tracks, and narratives rooted in product value
- Decide who should be invited based on ICP fit and active opportunities
- Capture qualitative feedback from the field to inform positioning and enablement
Close the feedback loop with Product and Marketing
- Synthesize insights from sales calls, demos, objections, and wins/losses
- Share EMEA-specific learnings with Product Marketing and Product teams
- Influence roadmap, packaging, and messaging with real buyer evidence
- Refine Clay’s story based on what actually moves deals
What You’ll Bring
- Strong product marketing foundation in B2B SaaS. You’ve owned positioning, messaging, and narratives for complex products. Ideally, in sales-led or enterprise contexts.
- Experience supporting enterprise sales motions. You’ve worked closely with sales on live deals, understand buying committees, and know how to enable sales with the right story at the right moment.
- Ability to translate product depth into clarity. You can take technical or complex capabilities and turn them into clear, compelling value props that resonate with executive and practitioner buyers.
- Hands-on mindset with a bias toward execution. You’re comfortable going from strategy to doing - building enablement assets, shaping campaigns, supporting events, and iterating quickly based on feedback.
- Strong written and verbal communicator. You’re an excellent writer and presenter, able to craft narratives, one-pagers, decks, and talk tracks that sales teams actually use.
- Commercial and analytical instincts. You think in terms of pipeline, deal progression, and buyer objections - not just awareness or engagement metrics.
- Comfort operating in ambiguity. You’ve thrived in early or fast-moving environments where the scope isn’t fully defined, and ownership matters more than process.
- Bonus: modern GTM tooling experience. Familiarity with tools like Clay, Salesforce, outbound platforms, or ABM workflows is a plus - but curiosity and learning speed matter more.
