Global Account-Based Marketing (ABM) Manager

What You'll Do

• Co-develop holistic ABM strategy with Field Marketing and Sales, grounded in priority accounts and buying groups, regional GTM moments (events, deal acceleration, expansion).
• Own digital ABM strategy - which digital ABM plays to run, when, and why, based on sales reality
• Manage ABM budget, ensuring optimal ROI across regions, segments, programs.
• Build, measure, and manage multi-channel digital ABM programs (including account-based paid media, web personalization, and direct mail orchestration) to drive engagement within priority accounts.
• Develop sales plays and outreach sequences that mirror digital engagement, ensuring a seamless hand-off between marketing signals and sales action
• Partner with Global Campaigns to align ABM plays to global narratives.
• Partner with Customer Marketing on strategic expansion and advocacy moments.
• Provide clear timelines, audience readiness, and play recommendations.
• Participate in regional planning and account reviews as a partner.
• Translate intent data into actionable Sales Alerts and playbooks.
• Work in lock-step with inside sales to connect digital engagement to human follow-up.
• Partner with content and design teams to brief and adapt high-intent assets for specific account segments and buying stages.
• Own global ABM insights and performance, including account and buying group engagement, pipeline influence and acceleration.
• Share insights regularly with Field, Campaigns, and Customer teams.
• Continuously optimize based on performance and feedback

What You'll Need

• 5–8+ years in B2B marketing, ABM, or demand roles (SaaS preferred).
• Proven experience running account-based digital programs.
• Experience with marketing tech stack (6sense/Demandbase, Marketo/Hubspot, Goldcast, Salesforce, Sendoso, Tableau).
• Experience with 1:few and 1:many ABM frameworks.
• Strong partnership history with Field Marketing and Sales.
• Experience navigating international data privacy regulations (GDPR, CCPA) in the context of digital targeting.
• Experience working across regions and time zones.
• Excellent communication and stakeholder management skills.