Growth Manager, Verticalization & Startups GM

What You'll Do

• Own positioning. Define how Ramp shows up to a brand-new founder versus how we show up to a Series B CFO. Write the words. Own the comparison story against Brex, Mercury, and Every.
• Own acquisition. Build the full motion: community and events, founder and angel networks, accelerator and incubator partnerships, programmatic and comparison SEO, paid, referral, and incentive-driven growth. Be physically present where startups form.
• Own product strategy for the segment. Decide what startups need first from Ramp, what the day-zero product experience should be, and where the gaps are. Carry that to Product as the segment's voice.
• Own onboarding. Make incorporation-to-funded-card the fastest, most obvious path in the market. Remove every step that loses a founder.
• Own pricing and incentives. Design the offer that makes Ramp the default choice at incorporation. Run the incentive programs, partner credits, and founder perks that tip the decision.
• Be the face. Represent Ramp in the startup community. Host the dinners. Speak at the demo days. Be the person founders associate with "the Ramp that gets startups."
• Own the number. Tie it all together: drive toward 90%+ of all newly incorporated US startups starting on Ramp. Build the model, instrument the funnel from incorporation to activation, and report a single clean metric you live and die by.

What You Need

• You have started a company, or you have operated at the founding-team level of an early startup and lived the incorporation-to-traction journey firsthand
• You are deeply, currently embedded in the startup community: accelerators, angels, founder networks, the SF startup social scene. You can name the up-and-coming companies before they are obvious, and the community knows you back
• 5+ years across some combination of founding, growth, GTM, or general management, with clear evidence you can own an outcome end to end rather than one function
• A GM instinct: you think in P&L, you make tradeoffs across product, pricing, and marketing, and you are comfortable owning a number with no one to hand it to
• Demonstrable AI fluency: specific tools, workflows, or systems you have built or adopted that materially changed your output
• Sharp written and verbal communication. You can write the landing page and command the room at the dinner
• You live in or will relocate to San Francisco and will be in-market, in-person

Nice-to-Haves

• You went through YC, Techstars, Neo, South Park Commons, or an equivalent program, or you ran one
• You have an existing audience or following in the founder community
• You have built a wildly popular AI tool, or agent that automated a repeatable workflow
• Experience with fintech, banking, or developer-led product distribution
• Familiarity with comparison and AEO SEO as a land-grab tactic
• You have angel invested or advised early companies

Who this is not for...

• This is not a marketing role with a fancy title. You own a P&L and a single brutal number.
• It is not a remote or hybrid-anywhere role. The startup motion is physical and social and is largely centered in San Francisco. If you do not want to be at the dinners and demo days, this is not it.
• It is not for someone who needs a defined playbook handed to them. You are building the machine, not running someone else's.