Growth Marketing Manager, Paid Social & Display

The Opportunity

We're looking for a Growth Marketing Manager to launch and scale paid social and display channels that represent a meaningful opportunity for Kin's new customer acquisition strategy. Your north star is efficient growth: scaling paid social volume while executing campaigns in a way that proves the incremental impact of the channel on new revenue.

This is a hands-on individual contributor role — you build the plan and execute it. You'll own decision-making on media buying, audience strategy, and creative optimization, leveraging your instincts alongside data-driven insights to make paid social and display core pillars of how Kin grows.

Your Responsibilities

• Own Kin's paid social campaigns end-to-end — audience targeting, bid strategy, ad concepts, and budget allocation — with an initial focus on scaling spend on Meta and expanding to additional platforms as value is proven out
• Build and optimize display and programmatic advertising campaigns across the Google Display Network and other relevant placements, driving awareness and consideration among target homeowner audiences with a sharp eye on downstream conversion metrics
• Lead Kin's remarketing and retargeting strategy across paid social and display, building audience segments based on site behavior, quote progress, policy status, and price competitiveness to turn abandoned quotes into bound policies
• Define audience strategy for both prospecting and retargeting across paid social and display, demonstrating deep knowledge of Kin's target customer and the right platform-specific levers to pull
• Develop creative briefs and testing roadmaps in partnership with the design team, running structured tests across copy, visuals, formats, and CTAs to continuously improve performance
• Monitor campaign performance daily and drive data-driven optimizations to hit efficiency and volume targets, partnering with Marketing Analytics to build reporting that produces meaningful, actionable reads on every test
• Partner cross-functionally with Organic Social, Product, Marketing Analytics, and Brand & Content teams to achieve acquisition goals
• Use LLMs, including Claude, to accelerate iteration and execution — taking campaigns from idea to in-market faster and enhancing performance analysis once campaigns are live

Success in This Role

In your first 6–12 months at Kin, success is less about checking boxes and more about the impact you create. You'll use your skills and judgment to take ownership of meaningful work, improve how we operate, and help move Kin's mission forward. Along the way, you'll deliver outcomes that make a real difference for both Kinfolk and the homeowners we serve.

By the end of your first year, you should feel confident in your role, trusted as an owner, and proud of the progress you've helped make.

• Paid social has been established as a proven acquisition channel, with volume scaled efficiently and incrementality demonstrated through rigorous testing
• A structured creative testing program is in place and producing consistent performance improvements, with a clear roadmap for what to test next
• Remarketing and retargeting programs are converting abandoned quotes into bound policies at a measurable rate across paid social and display
• Kin has a clear, documented audience strategy for both prospecting and retargeting — and the data to know what's working and why

What You'll Bring

• 4–7 years of experience in paid social, display, or digital media buying, ideally in a high-growth, insurance, or fintech environment
• Hands-on Meta Ads Manager expertise, including 3+ years running Meta campaigns directly with working knowledge of auction dynamics, conversion tracking, and ad products
• Google Display Network and programmatic display experience
• Proven track record growing paid acquisition volume while improving CAC
• Experience building and scaling remarketing and retargeting programs across channels, including audience segmentation strategies (custom, lookalike, and behavioral)
• Strong analytical fluency — comfortable pulling and interpreting campaign data, and conversant in incrementality, attribution, and CAC/LTV
• Familiarity with pixel implementation, conversion tracking, and attribution modeling
• Experience developing creative briefs and running structured creative and landing page tests
• Effective cross-functional collaborator across Creative, Lifecycle Marketing, and Analytics; able to operate independently and drive decisions without a lot of oversight
• Comfortable using AI and LLM tools to accelerate work

How We Hire

We believe a great hiring experience should be clear, respectful, and human. We will accept applications for this position until August 17, 2026. While our recruiting team uses AI tools for efficiency, resumes are still screened by Kin's in-house recruiters, and candidate evaluations and hiring decisions are made by recruiters and hiring teams. Rest assured, real people make real decisions.

The hiring process and timeline for each role will vary, depending on the position. However, here are some things you can expect from us:

• Prompt updates and feedback following interviews
• Interviews with recruiters, hiring managers, and members of teams
• Skills assessment relevant to the position, if applicable
• Genuine, thoughtful human interaction at every step

How We Support You

We offer a comprehensive, competitive benefits program, allowing you to choose the benefits that are best for you and your family, starting on the first day of the month following your start date.

State locations and specifics are subject to change as our hiring requirements shift

EEOC statementKin is proud to be an Equal Employment Opportunity and Affirmative Action Employer. We don't just accept difference – we honor it, nurture it, and celebrate it. We don’t discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Kin welcomes and encourages applications from people with disabilities.…