Growth Marketing Partner

Responsibilities

• Execute and monitor the DTC acquisition strategy across paid and owned channels (Google, Meta, TikTok, affiliates) to drive efficient customer growth.
• Launch and optimize multi-market campaigns, testing creatives, audiences, and bidding strategies to maximize ROI.
• Analyze performance using cohort-based metrics (LTV, CAC, payback) to generate actionable insights and daily reports.
• Partner with Risk and Analytics teams to ensure acquisition quality aligns with credit performance metrics like approval rates and delinquency.
• Implement structured experimentation across the funnel, including landing pages, onboarding flows, and targeting to improve conversion.
• Technical Support: Collaborate with Product and Engineering to enhance tracking, attribution, and measurement frameworks.
• Localization: Support the development of localized strategies, adapting messaging and user journeys to country-specific dynamics.

Qualifications

• Bachelor’s degree in Business, Engineering, Economics, Marketing, or related fields.
• 4–5 years of experience in growth, performance marketing, or digital acquisition, preferably in fintech or high-growth tech companies.
• Hands-on experience with Google Ads, Meta Ads Manager, and attribution tools like Google Analytics, AppsFlyer or Adjust.
• Strong understanding of unit economics and the ability to translate data into actionable insights.
• Proven experience working with cross-functional teams such as Risk, Product, and Finance.
• Advanced English and fluency in the local language (Spanish/Portuguese).
• Self-starter with strong ownership, curiosity, and a bias for action