GTM Consultant

What You'll Do

• Own the commercial strategy for Mexico: identify target accounts, build pipeline, and close initial deals across agencies, advertisers, and media companies
• Take a consultative approach to sales — educate the market on Samba's data, measurement, and audience solutions while adapting value propositions to local needs
• Develop and execute account plans for key prospects, manage the full sales cycle from prospecting through close, and maintain accurate forecasting
• Identify, evaluate, and negotiate strategic partnerships with local broadcasters, OEMs, data providers, platforms, and technology partners critical to Samba's Mexico infrastructure
• Map the Mexican media, advertising, and data ecosystem — understand who the key players are, where the opportunities lie, and what partnerships unlock scale
• Serve as the technical point of contact for prospects and partners — scope integrations, troubleshoot implementation questions, and translate Samba's product capabilities into client-specific solutions
• Provide technical pre-sales support: run product demos, respond to RFIs/RFPs, and build proof-of-concept solutions that demonstrate value
• Develop a comprehensive Mexico market entry strategy encompassing regulatory landscape, competitive positioning, data privacy compliance, partnership requirements, and revenue projections
• Build the operational foundation for Samba's Mexico presence — define processes, reporting cadences, and success metrics
• Provide regular market updates and strategic recommendations to Samba's international and executive leadership

Who You Are

• Entrepreneurial builder with 10+ years of commercial experience in ad tech, media, data, or SaaS — with a proven track record of launching products, entering new markets, and closing deals in Mexico or broader Latin America
• Commercially sharp and strategically minded: you've built pipeline, closed deals, and thought beyond quota to build something new, whether through a consulting, market entry, or strategic commercial background
• Technically fluent: you understand APIs, data integrations, programmatic ecosystems, and measurement methodologies well enough to hold your own in technical conversations and troubleshoot client implementations
• Deeply networked across the Mexican ecosystem: established relationships with agencies, broadcasters, platforms, and advertisers, including major holding companies such as Publicis, WPP, Omnicom, Dentsu, Havas, and IPG
• Knowledgeable about the Mexican media and data landscape: including the television ecosystem (broadcasters, OTT, pay TV, ACR/smart TV), audience data, cross-screen measurement, and data privacy regulations (LFPDPPP)
• Bilingual: native or professional fluency in both Spanish and English is required
• Self-directed and cross-functional: you operate with significant autonomy, set your own priorities, and collaborate effectively across sales, product, engineering, legal, and marketing, often across time zones…