A hybrid role at Pattern.
How Sydicom helps: we read this listing’s requirements and tune your CV and cover letter to the keywords its ATS (Lever) is scanning for, for candidates in United States, then help you apply.
Original listing text, shown exactly as published by the company.
•
7+ years of experience in B2B marketing, with at least 2+ years in ABM, enterprise demand gen, or field marketing
•
Proven track record running ABM programs at a company with a complex, multi-product portfolio
•
Strong command of Salesforce and Marketo; hands-on experience with ABM platforms
•
Ability to build cross-functional trust with sales quickly and operate comfortably in a fast-moving environment
•
Data-driven mindset — comfortable pulling your own reports, interpreting account engagement signals, and communicating results clearly to leadership
•
Strong project management skills and the ability to run multiple campaign cycles simultaneously
•
Experience in ecommerce, retail tech, or marketplace software is a plus
What does high performance look like?
•
Tiered account list is agreed with sales leadership within the first 60 days and kept current as priorities shift
•
At least two full ABM campaign cycles are completed and fully measured within year one
•
ABM-attributed pipeline is tracked and reportable at any given time, broken down by product, category, and account tier
•
Sales teams actively use ABM assets and flag the Head of ABM as a key marketing partner
•
Account penetration rates improve quarter-over-quarter in target verticals
What is my potential for career growth?
This role sits at the intersection of strategy and execution, giving you visibility across every product line and vertical at Pattern. As the ABM program matures, there is a clear path toward leading a broader demand or revenue marketing function. You will work closely with the Head of Product Marketing, the Director of Growth Marketing, and Sales leadership — building relationships across Pattern's entire go-to-market organization.
What does success look like in the first 30, 60, 90 days?
•
30 days: Meet the PMM team, Sales leadership, and the Demand org. Audit existing target account lists, marketing assets, and any prior ABM efforts. Build a working understanding of the full product portfolio and category model.
•
60 days: Develop and socialize a tiered account list with Sales. Begin building the ABM playbook — campaign briefs, segmentation logic, and channel strategy. Stand up initial ABM reporting in Salesforce.
•
90 days: Launch your first ABM campaign cycle. Present strategy and early metrics to PMM and Sales leadership. ABM reporting dashboard is live and accessible.
What is the team like?
You will work with multiple Product Marketing Managers (covering 3P, Fulfillment, SaaS, Social Commerce, and China) and be supervised by Elissa Quinby, Head of Product Marketing. You will partner closely with Jordan Pogue, Director of Growth Marketing and Operations, whose team handles paid, email, and campaign execution infrastructure. This team is data-driven and results-oriented. Ideas and input are encouraged from all members.
Pattern
Other
67 open roles on Sydicom
Pattern is a global e-commerce acceleration company that helps brands grow their online sales and presence across major digital marketplaces. They provide a suite of services and technology solutions to manage and optimize marketplace performance worldwide.
Generated by Sydicom AI
