Original listing text, shown exactly as published by the company.
What you'll do
- You work closely with the CMO and senior leadership on the brand's long-term evolution.
- Bring the brand to life in a way that is clear, compelling, and deeply customer-centered, championing bold ideas and high standards, translating strategy into stories and experiences
- You’ll build a brand with a real point of view. Not one that hedges toward consensus.
- You’ll own Pigment's visual and creative identity. That means making calls on direction and driving consistency in execution across every customer touchpoint.
- Own the development and governance of naming and nomenclature across products and experiences, ensuring a clear, consistent, connected brand system
- Lead the creation of compelling brand stories, campaigns, and narratives that emotionally connect users with Pigments purpose.
- You lead the in-house creative team: You are responsible for their development, their creative output, and the culture of the team. You set the quality bar and you hold it.
- You also personally build. Depending on the week, that means designing a campaign asset, writing a brand narrative section, or art-directing a shoot.
- Use AI as an operating principle to drive efficiencies and scale but not at the expense of producing lower quality outputs.
- You drive the operating model for how creative work gets reviewed, who provides input at which stage, and where final approval sits.
- You own Agency and freelance relationships at strategy and execution level, managing iterative design development across multi-stakeholder projects and synthesizing internal feedback and direction
- You define how we track brand health: distinctiveness, awareness, branded search trends, and influence.
Who You Are
You have defined and led a brand at a B2B company, ideally SaaS. Your portfolio includes work you personally made, not only work you directed.
You have run agency relationships, not just managed them. You know the difference between directing an agency and supervising one.
You are a credible partner to senior leadership. You can present brand rationale at board level, take input from the CEO
You are AI-fluent in practice. You use AI tools in your creative workflow: for prototyping, for expanding what you can produce, for speed. You have formed clear opinions about when they add value and when they don't.
The requirements
- 10 years of experience in brand strategy (in-house or agency) with at least 3 years owning brand direction at a company with a defined visual identity
- Experience within a high-growth B2B or SaaS environment and a portfolio of B2B or enterprise brand work, including work you personally made
- Comfortable diving into market data and research reports but possess the brand gut to know which insights actually matter
- Can distill complex products and market dynamics into a clear, compelling narrative that inspires designers, writers, and executives alike
- Know how to influence without authority and build strong partnerships with creative leads to drive the best possible work
- Direct experience leading and developing in-house designers
- A track record of managing creative agency relationships
- Experience building or overhauling creative review and approval processes
- Hands-on AI fluency in a creative workflow (tools you use, not tools you've heard of)
