Head of Demand Generation

Core Responsibilities

Demand Engine & Pipeline

• Own paid, organic, website, and conversion channels.
• Translate growth targets into clear priorities and roadmaps.
• Deliver predictable marketing-sourced pipeline while balancing short- and long-term growth.

Website & Conversion

• Lead website structure, messaging, UX, landing pages, and CRO.
• Partner with PMM to ensure clear, differentiated positioning.
• Maintain clarity, credibility, and performance across touchpoints.

Paid & Organic Growth

• Lead paid acquisition and €2M+ budget allocation aligned to revenue goals.
• Optimize for pipeline and revenue impact with strong attribution visibility.
• Build scalable SEO/GEO and intent-based content clusters to grow authority and long-term pipeline.

Content & Design

• Lead revenue-focused content aligned to buyer journey and enterprise sales.
• Ensure digital design supports differentiation, clarity, and conversion.

Revenue & Analytics

• Own marketing-sourced pipeline targets and key revenue KPIs.
• Build quarterly growth plans and improve funnel bottlenecks.

Team Leadership

• Lead paid, content, web, and design teams.
• Establish scalable processes and experimentation frameworks.
• Partner closely with PMM, Revenue, and Leadership.

Qualifications

• 5+ years in B2B SaaS digital growth; 2+ years team leadership.
• Proven pipeline growth and €2M+ budget ownership.
• Strong expertise in paid, CRO, and SEO/GEO.
• Editorial judgment, digital design understanding, and enterprise sales awareness.
• Analytical and commercially driven.
• Hands-on experience with AI agents and agentic workflows (e.g. Claude, other LLM-based tooling), ideally having designed or shipped systems that automate marketing processes end-to-end, not just explored AI tools in a personal context.

Preferred

• Experience in 20M–100M ARR SaaS.
• International SaaS exposure.
• Close collaboration with PMM and Commercial teams.