Head of Enterprise Marketing

About the Role

Mission

Move from testing marketing channels to delivering the marketing engine to scale Photoroom's B2B business from $5M to $30M+ ARR in 18 months, ultimately reaching $100M. Build leadership position in imaging solutions for e-commerce companies of all sizes.

Core Responsibilities

Lead the go to market strategy and deliver the growth & marketing execution for the sales-enabled, large enterprise business by delivering a high quality sales qualified lead pipeline & sales enablement and contributing to overall marketing & growth including brand initiatives.

Areas of responsibility

• Product marketing & sales enablement: Build ICPs, positioning, customer industry pages, enable sales with assets and case studies [team member in place]
• Account based marketing and events: Develop strategy & execute for top accounts including through owned and 3rd party events collaborating closely with sales [hiring in progress]
• Demand Generation: Grow top of funnel through content and paid marketing [growth marketing headcount planned]
• Product-Led Growth & Sales Assist: develop pipeline by identifying and improving experience for leads who test the product and developing other product-related growth initiatives [dotted line report in growth team]
• Measurement & operations: Partner with Revenue Operations to build scoring model, funnel, reporting and other RevOps related initiatives
• Team Building: Hire, coach and inspire lean GTM squad focused on sales-enabled and broader Growth & Marketing team

About You

• 8-10+ years in B2B growth/marketing
• Cross-Functional Leadership & Stakeholder Alignment – Proven success collaborating with sales, revenue operations, product, leadership, and brand/creative teams to align on account goals, messaging, and pipeline targets.
• Data-Driven Marketing & KPI Ownership – you have put in place targets and KPIs including event and ABM performance, optimizing channels, and tying your marketing activities directly to pipeline and revenue outcomes.
• Built or scaled enterprise marketing with focus on sales qualified pipeline for with multiple channels and 2x+ growth
• Led demand generation from
• Track record of 2x+ ARR growth through enterprise and ideally self-serve SaaS
• Experience in both Product Led Sales and sales-led motions
• Built or scaled B2B demand engine with both self-serve and enterprise

Nice-to-Haves

• Partnered with Product on PLG loops
• Worked in retail or ecommerce marketing
• Experience in B2B within B2C organization
• Contributed to and iterated on pricing strategies
• 2+ year tenures in relevant roles

If you think you have what it takes but don't meet every single point above, please still apply. We'd love to chat and see if you could be a great fit.