Head of Marketing (F/H)

What You’ll Be Doing

• Growth & Lead Gen: Design and execute a full-funnel marketing strategy. You will own the lead-to-opportunity conversion and partner closely with Sales to ensure a seamless revenue engine.
• Brand & Positioning: Storytelling & Global Governance
• Narrative Strategy: Refine and elevate our story. In a crowded tech landscape, you will ensure our brand is synonymous with high-tier innovation and enterprise-grade reliability.
• Brand Identity & Standards: Develop and maintain comprehensive global brand guidelines, ensuring a cohesive visual and verbal identity across all business units.
• Ecosystem Alignment: Drive strict brand compliance across our partner ecosystem, ensuring all co-marketing initiatives and external collaborations reinforce our premium market position.
• Executive Influence (Awareness): Build and execute high-touch strategies to increase brand salience among VP-level and Business Unit leaders, positioning Illuin as the gold standard for departmental decision-makers.
• Omnichannel Execution: Lead the charge across digital performance, high-touch field events, content strategy, and PR.
• Budget & ROI Ownership: Manage the marketing budget with a venture-scale mindset—optimizing for efficiency while knowing when to "bet big" on high-impact channels.
• Ecosystem Management: Pilot our network of external partners, ensuring our creative, content, and media agencies deliver at a world-class level.

Profile Requirements

• Experience: 10–15 years in B2B Tech Marketing, specifically within the Enterprise software space.
• Track Record: You have been a Head of Marekting or a high-performing "Number 2" (VP/Head of) in a startup/scale-up of under 250 employees. You know how to build when the playbook isn't yet written.
• The "Full Stack" Marketer: Proven success stories in Growth Marketing and Lead Generation. You can demonstrate how your initiatives directly impacted ARR.
• AI Marketing Expertise: Proven experience in mastering Artificial Intelligence tools (GenAI, predictive analytics, intelligent automation) to streamline marketing workflows, boost team productivity, and personalize customer experiences at scale.
• Analytical Skills: Expert-level understanding of marketing analytics and ROI across all channels.
• Leadership: Experience managing internal teams and external providers. You are a talent magnet.
• Languages: Native-level fluency in English (our internal and primary market language).