Original listing text, shown exactly as published by the company.
Responsibilities
- Own regional commercial outcomes across all marketing-driven revenue streams, with accountability measured over quarters, not weeks.
- Allocate the regional marketing budget across approved channels and initiatives, making trade-offs with clear rationale rather than reactive pressure.
- Prioritise what matters for the market within global constraints, including the discipline to deprioritise opportunities that look locally attractive but carry systemic risk.
- Manage local brand, OOH, TV, radio, podcast, affiliate, and influencer relationships in close coordination with central Centres of Excellence, who retain authority over execution quality, standards, and risk.
- Track local brand health and digital reputation metrics as managed assets, acting on what they reveal before the numbers become a problem.
- Escalate regulatory, cultural, or reputational risks early and factually to the CMO and relevant CoE leads, before they become crises you're explaining rather than signals you flagged.
- Absorb commercial pressure without passing it downstream or externalizing it through risky brand, media, or partner behavior.
- Lead a small regional marketing team where market scale and complexity demand it.
Requirements
Industry Knowledge
- You've owned marketing budgets and commercial outcomes in a regulated consumer industry. Financial services, fintech, or trading/brokerage experience is preferred. Other regulated sectors are considered.
- You understand brand-led channels (OOH, TV, radio, podcasts) and performance channels, including affiliate and influencer ecosystems across the MENA region. Billboards, transit ads, and local sponsorships are familiar territory, not aspirational.
- You know how commercial decisions in markets like the UAE, where the SCA framework shapes permissible conduct, directly affect regulatory posture and long-term brand trust.
Problem-Solving
- You identify the few initiatives that genuinely matter in a complex, matrixed, centrally governed environment. You also know how to say no to everything else.
- You assess commercial upside and reputational risk at the same time, not sequentially.
- You make budget trade-offs under constraint without defaulting to short-term optimization or metric chasing.
Collaboration & Influence
- You've operated in a matrix where you influence without full control, working through Centres of Excellence rather than around them.
- You manage stakeholders at C-suite level across marketing, compliance, risk, and PR without needing to escalate everything or avoid conflict entirely.
- You escalate early. You'd rather flag a risk that turns out to be manageable than manage a crisis that could have been flagged.
Mindset & Style
- Calm authority rather than charismatic force. You hold your position without needing to win the room.
- High tolerance for ambiguity without loss of discipline.
- Willingness to be unpopular in the short term when the long-term trade-off is clear.
- Low ego, high accountability. You own results without needing credit and own failures without deflection.
Fluent Arabic and English required.
What you will get in return
- Competitive Salary: We believe great work deserves great pay! Your skills and talents will be rewarded with a salary that makes you feel valued and motivated.
- Work-Life Harmony: Join a company that genuinely cares about you -because your life outside of work matters just as much as your time on the clock.
- Generous Time Off: Need a breather? Our annual leave policy lets you recharge and enjoy life outside of work without a worry.
- Employee Referral Program: Love working here? Share the love! Bring your talented friends on board and get rewarded for growing our awesome team.
- Comprehensive Health Benefits: We’ve got your back with a medical insurance plan. Plus, location-specific benefits and perks!
- Workation Wonderland: Live your digital nomad dreams with 30 extra days to work remotely from anywhere in the world (some restrictions apply). Adventure awaits!
- Volunteer Days: Make a difference! Take two additional paid days each year to support causes you care about and give back to the community.
