A hybrid Marketing role at Pigment.
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Original listing text, shown exactly as published by the company.
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Drive comprehensive marketing plans including budget allocation and resource management to align with Pigments go-to-market strategy. Define the integrated demand generation strategy across paid, organic, outbound and lifecycle channels to drive pipeline growth and expansion.
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Identify the highest-value business triggers, intent signals, and account-level indicators, then translate them into scalable growth plays that can be deployed across teams and segments.
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Develop quarterly pipeline and ROI targets, and present performance insights to the executive team.
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Build and scale the growth function by establishing core processes, metrics, and experimentation frameworks.
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Create and scale growth programs that improve account engagement, pipeline creation, conversion, and sales efficiency.
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Build processes, and activation models that operationalize efforts across outbound, ABM, digital, field, and sales-led motions.
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Cross-Functional Execution: Partner closely with regional sales leaders, field marketing, product marketing, marketing and revenue operations, and business development teams to align growth motions into go-to-market execution.
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Measurement & Optimization: Establish clear success metrics, evaluate performance, and use data to refine programs, improve ROI, and scale the most effective plays.
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Team Leadership: Build, mentor, and manage a high-performing team responsible for building and operationalizing strategic growth programs with speed, rigor, and strong cross-functional alignment.
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Executive Alignment: Communicate strategy, progress, and recommendations clearly to senior stakeholders, building buy-in for new approaches and influencing broader demand generation strategy.
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10–15+ years of relevant growth and demand generation experience: Proven success leading strategic growth, demand generation, ABM, or outbound programs in a high-growth B2B SaaS environment. Previous experience in a sales organization is a plus.
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gram Builder: Demonstrated success building repeatable demand programs and growth motions that drive measurable pipeline impact and can scale across teams, segments, or regions.
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Operational and Analytical Rigor: Strong operational discipline and analytical capability, with experience using data to guide decisions, improve performance, and deliver measurable business outcomes.
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Cross-Channel Activation Strength: Deep understanding of how to orchestrateDeep understanding of intent data, business triggers, account signals, and signal-based marketing strategies, with the ability to translate insight into scalable go-to-market action.
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Expertise in PLG, buyers journeys and lifecycle programs
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Modern GTM Tech Fluency: Hands-on familiarity with tools and workflows across the modern growth stack, including Clay, N8N, Salesforce, Hubspot, Common Room, and similar platforms. Experience in leveraging agentic technology in a GTM context is a plus.
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Scalable Pro coordinated plays across marketing and sales channels to improve targeting, timing, and account engagement.
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Leadership and Influence: Strong leadership, communication, and stakeholder management skills, with the ability to align cross-functional teams and influence senior partners.
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Comfortable in high-growth, fast-changing environments that value precision, execution, and clarity.
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Clear, measurable pipeline growth quarter-over-quarter.
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Fully operational marketing tech stack with unified reporting.
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Predictable campaign engine that ties directly to ARR outcomes.
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Well defined operating model with Sales and Product Marketing driving alignment on goals, leads, and messaging.
Pigment
Marketing
86 open roles on Sydicom
Pigment offers a unified business planning platform that helps companies manage financial and operational planning. It enables users to build forecasts, budgets, and reports with real-time data for more informed decision-making.
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