A remote Marketing role at Aethos.
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Brand Social Media Management
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Work closely with the Brand Team to curate and publish content aligned with brand priorities and campaigns.
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Manage community engagement across brand channels, responding to comments, messages, and audience interactions.
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Drive follower growth, engagement, reach, and audience development across brand-owned channels.
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Maintain content calendars and publishing schedules for brand accounts.
Social Media Governance & Portfolio Oversight
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Oversee social media activity across all Aethos hotels, clubs, and F&B outlets.
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Ensure local teams maintain active and consistent publishing schedules.
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Monitor content quality, brand alignment, visual standards, and messaging across the portfolio.
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Review, approve, or request revisions to content where required.
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Act as the final quality gate for social media activity across the group.
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Develop and maintain social media frameworks, guidelines, and best practices for local teams.
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Provide ongoing coaching and support to local marketing teams.
Influencer Marketing
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Own influencer marketing strategy across the portfolio, ensuring all partnerships align with brand objectives, audience targets, and commercial priorities.
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Implement, maintain, and continuously refine influencer marketing frameworks, processes, and standards across the group.
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Review and approve all influencer partnerships, creator stays, and collaborations across Aethos properties and outlets.
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Support local teams in identifying relevant creators and partnership opportunities, ensuring consistency in approach and quality.
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Lead influencer outreach and partnership management for brand-led activations, corporate initiatives, and destinations where local marketing support is not yet in place, including new openings.
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Monitor influencer performance and evaluate campaign effectiveness, providing recommendations to optimise future collaborations.
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Track emerging creators, platform trends, and industry best practices to continuously strengthen Aethos’ influencer marketing approach.
Performance & Reporting
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Own performance reporting for Aethos’ brand social media channels.
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Review and evaluate performance across destination and outlet accounts through regular reporting from local teams.
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Hold local teams accountable to agreed social media objectives, publishing standards, and performance expectations.
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Provide strategic recommendations and challenge underperformance where required.
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Track platform developments, emerging trends, and competitive activity to continuously evolve Aethos’ social media approach.
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4–6+ years of experience in social media marketing, digital marketing, or content marketing.
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Proven experience managing brand social media channels.
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Strong understanding of Instagram, LinkedIn, and emerging social platforms.
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Experience overseeing multi-brand or multi-location social media ecosystems is highly desirable.
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Experience managing influencer partnerships and creator collaborations.
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Excellent English copywriting skills, with the ability to write engaging social content and adapt tone of voice across channels.
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Strong community management and audience engagement skills.
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Strong organisational and stakeholder management abilities.
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Experience analysing social media performance and translating insights into actionable recommendations.
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Ability to balance strategic thinking with hands-on execution in a fast-paced environment.
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Experience within hospitality, lifestyle, travel, or luxury brands is considered a plus.
Aethos
Marketing
6 open roles on Sydicom
