Head of Social Media Marketing

What You'll Do

• Define Replit’s social strategy: Own and execute Replit's social voice, content pillars, and channel strategy across all social channels
• Build the full social playbook: posting cadence, reply strategy, growth loops, meme formats, and distribution tactics — then keep iterating on what works
• Lead critical brand narrative campaigns: execute launches and multi-week arcs (product, research, ecosystem, partnerships) with clear goals and measurable outputs
• Community engagement: be in the trenches: replies, quote tweets, relationship-building with major accounts, builders, and media
• Content production: write punchy posts, threads, memes, and explainer content that makes complex ideas exciting and accessible
• Cross-functional coordination: work across marketing, comms, product, sales, engineer, and legal to move fast and ensure accuracy, timing, and risk control
• Analytics + iteration: track performance (impressions, engagement rate, follower growth, clickthrough, sentiment) and adjust weekly
• Social ecosystem relationships: identify, engage, and manage external creators, influencer partners, and key voices to extend our reach
• Rapid response + issues management: monitor AI narratives; respond quickly to FUD (social media: fear, uncertainty, doubt) and misinformation; coordinate internally on sensitive topics

Required Skills & Experience

• 8+ years of social media experience at a high-growth B2C or beloved consumer tech company, with a clear track record of growing accounts from early stage
• Comfort operating in ambiguity and moving fast with imperfect information — you don't need a 10-slide deck to get started
• AI-native with a demonstrated track record of growing accounts (personal or brand) in the AI or consumer space; you have a portfolio we can actually see that demonstrate your voice, your instincts, and your results
• Elite copywriting: concise, witty, well-timed. You can do memes without being cringe. You understand that a single word can make or break a post.
• Deep platform fluency across X/Twitter, TikTok, Instagram, LinkedIn, and Reddit — including organic growth tactics, not just paid
• Strong narrative instincts: you know how to find the angle that makes people stop scrolling, and how to build on it over time
• Genuine curiosity about agentic AI tools and hands-on experience using them to scale your workflow
• Experience managing rapid response and issues: you've dealt with social media crises and know how to stay calm and strategic under pressure

Bonus Qualifications

• Short-form video creation and production experience
• A meaningful social media following of your own
• An active Replit builder — you've shipped something with the product
• Existing relationships with AI influencers, journalists, podcasters, or community leaders
• Experience at a B2C tech or early-stage startup: you know what it means to build with constraints and high stakes
• Based in or able to relocate to San Francisco Bay Area