Influencer Marketing Manager

About the Role

Influencer and creator marketing is one of the most important channels in Replit's go-to-market motion - not just for brand awareness, but as a direct driver of user acquisition, product discovery, and community trust. We're looking for the person who will own our influencer program end to end.

You'll lead our influencer and creator strategy, reporting directly to the Head of Consumer and Brand Marketing. You'll build our creator playbook from scratch, define how we show up in the creator ecosystem, and turn Replit's narrative into content that gets people excited to build. You'll have creative latitude, working in close collaboration with GTM, Product, Product Marketing, and Design, and a ringside seat to one of the most interesting moments in software history.

This is the right role if you've scaled an influencer program before, you have deep relationships in the creator and AI space, and you're energized by building something durable — not just one-off activations.

What You'll Do

• Own the influencer strategy end to end: Define Replit's influencer and creator program — tiers, categories, target audiences, platform prioritization, and campaign objectives
• Build the full influencer playbook: sourcing criteria, outreach cadences, contract frameworks, content briefs, approval workflows, and evergreen vs. campaign-specific activation models
• Recruit and manage a creator roster: identify, vet, and cultivate ongoing relationships with creators across YouTube, TikTok, Instagram, X, and emerging platforms — from nano to top-tier
• Content collaboration: brief creators effectively, review content for accuracy and brand alignment, and build feedback loops that improve creator output over time
• Cross-functional coordination: work across marketing, comms, product, sales, and legal to move fast while ensuring accuracy, timing, and risk control
• Community and ecosystem relationships: identify rising voices, build relationships before you need them, and position Replit as the platform creators in the AI space want to be associated with

Required Skills & Experience

• 6+ years of influencer or creator marketing experience at a high-growth B2C or beloved consumer tech company, with a clear track record of building programs that drove measurable business results
• Existing relationships with creators, influencers, or community leaders in the AI, developer, or consumer tech space
• Deep platform fluency across YouTube, TikTok, Instagram, X/Twitter, and LinkedIn — you understand what works organically on each and how creator content differs from brand content
• Strong negotiation and partnership instincts: you've structured deals ranging from gifting to six-figure paid campaigns and know how to protect the brand while giving creators creative room
• Elite creative judgment: you can write a compelling brief, spot a bad take before it goes live, and know when to let a creator go off-script
• Comfort operating in ambiguity and moving fast — you don't need a 10-slide deck to start a relationship or launch a campaign
• AI-native with genuine curiosity about agentic AI tools and hands-on experience using them to scale your workflow
• Experience managing rapid response: you've dealt with creator issues or social media crises and know how to stay calm and strategic under pressure

Bonus Qualifications

• Short-form video production experience or background working with video-first creators
• A meaningful social media following of your own
• An active Replit builder — you've shipped something with the product
• Experience at a B2C tech startup: you know what it means to build with constraints and high stakes
• Based in or able to relocate to the San Francisco Bay Area

This is a full-time role that can be held from our Foster City, CA office. The role has an in-office requirement of Monday, Wednesday, and Friday.