Original listing text, shown exactly as published by the company.
What You Will Do
Strategy & Leadership
- Develop and own the Americas influencer marketing strategy, aligned with global brand and growth objectives.
- Lead, mentor, and scale a high-performing influencer team.
- Build a scalable operational model: creator tiers, vertical playbooks, funnel, and ROI frameworks.
Creator Partnerships & Execution
- Identify, recruit, and manage a strong pipeline of creators across YouTube, Instagram, Facebook, LinkedIn, X, TikTok, podcasts, etc.
- Negotiate contracts, rates, deliverables, usage rights, exclusivity, and long-term partnerships.
- Build professional creator relationships based on trust, creativity, and measurable performance.
Campaign Management
- Own end-to-end execution: briefing, content review, approval, tracking, and optimization.
- Coordinate product seeding, sample scripts, and content enablement.
- Partner with Product Marketing to craft tailored messages for each vertical audience.
Performance & Analytics
- Define and monitor OKRs including content quality, click sessions, engagement, reach, sentiment, ROI, CPV, and attributed revenue.
- Maintain a performance dashboard.
- Report weekly and monthly insights, learnings, and recommendations.
Cross-Functional Collaboration
- Align with the Brand, Paid Media, IMC, and PR teams for integrated campaigns.
- Collaborate with Marketing Team for testimonial and case-study content.
- Work with Legal on contracts, compliance, usage rights, and disclosures.
Minimum Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field preferred.
- 7+ years in influencer, creator, or partnerships management, preferably in AI, tech, SaaS, or consumer electronics.
- Proven experience leading a team.
- Strong negotiation and long-term partnership-building skills.
- Deep understanding of content performance levers.
- Strong analytics, project management, communication, and cross-functional skills.
- Ability to leverage AI to enhance work efficiency.
