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A remote role at Ideals. 4-7 years’ experience in B2B marketing, with a focus on integrated campaigns, field marketing, ABM or demand generation.
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Original listing text, shown exactly as published by the company.
We're looking for an East Coast–based marketer owning integrated field marketing and campaigns across North America, with a strong focus on the major financial hubs around the New York financial districts.
Working in close partnership with the central and global marketing teams, you will turn our global positioning, campaign strategy and ABM framework into sharp, locally resonant programs for Tier 1 financial services accounts.
You will also manage the regional integrated campaigns budget. This is a strategy and execution role: you will help shape the regional plan and then run it - designing and executing full-funnel, account-focused campaigns that combine digital, ABM, SDR plays, content, and high-impact in-person and virtual executive events, ensuring every touchpoint is orchestrated to drive meetings, opportunities and revenue in the region.
We're looking for someone based in New York City / Chicago (or East Coast) with the ability to spend regular time in person with Sales and customers in the financial districts and across the East Coast as needed (expect c. 20 to 30% travel for events and account visits).
Compensation range: $90K-$142K
Partner closely with regional Sales leadership to define focus segments, priority accounts, and marketing priorities that directly support pipeline growth. Act as a constant, embedded partner to Sales, serving as the day-to-day marketing lead for US Sales and BDM teams, enabling effective engagement with Tier 1 accounts.
Plan and deliver integrated, multi-channel campaigns that move priority segments from initial awareness through sustained engagement, shaping brand perception and driving meaningful, sales-led conversations.
Own regional field marketing, including strategizing and executing, events and offline touchpoints as part of broader campaigns, in tight alignment with Sales, to drive tangible business outcomes.
Deliver and continuously evolve ABM foundations and plays in collaboration with global teams, with a strong focus on strategic US accounts.
Track performance and pipeline impact, translating data into clear, actionable insights. Partner with RevOps and Marketing Ops to understand what’s working, what’s not, and where there's an opportunity to support.
Bring a deep understanding of the US market and customer needs. Translate global strategy into regional inputs, ensuring campaigns and narrative land effectively in the US.
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